Digital Agency Account Manager – Non-Endemic (Rainmaker Media)

Powered by Africa’s largest retailer, Rainmaker Media is positioned to reach over 80% of South Africa’s shoppers directly through its digital and physical media channels. With exclusive access to one of the continent’s largest retail audiences, Rainmaker Media combines rich first-party shopper data, advanced analytics and innovative media solutions to deliver precision retail media at scale. As Rainmaker Media continues to grow its market presence, we are building a cuttingedge, collaborative and passionate team focused on delivering innovative solutions and exceptional commercial outcomes. Within this context, we are looking for an ambitious and energetic Digital Agency Account Manager – Non-FMCG to develop and grow relationships with media agencies representing non-FMCG clients, selling and managing digital and omnichannel media solutions that deliver measurable business outcomes.

The purpose of the Digital Agency Account Manager – Non-FMCG role is to drive revenue growth from non-FMCG advertisers through relationships with media agencies and their clients.

The role is responsible for identifying, developing and converting opportunities across non-FMCG sectors by demonstrating how Rainmaker Media’s first-party shopper data, digital platforms, physical retail environments and omnichannel capabilities can address a broad range of advertiser objectives.

The Account Manager will focus on growing existing agency relationships, increasing client spend, securing new business and expanding Rainmaker Media’s share of agency budgets across non-FMCG categories.

The role requires strong commercial acumen, a deep understanding of the digital media landscape and the ability to translate shopper data and insights into compelling media solutions. The successful candidate will be confident, engaging agency stakeholders, identifying opportunities within agency portfolios and building trusted, long-term partnerships that drive sustainable revenue growth.

The Digital Agency Account Manager is a key commercial representative of Rainmaker Media and is expected to develop and execute an effective sales strategy aligned to the broader agency sales strategy.

Experience working with media agencies and an established understanding of agency structures, planning processes, media buying and investment cycles – essential.

Understanding of retail media, first-party data and audience-led media solutions – essential.

Experience developing data-led media proposals and translating audience insights into commercial opportunities – essential.

Experience interpreting and analysing research and campaign performance data to support sales, including platforms such as Narrative, Google Analytics and relevant ad-serving/ad-tech platforms – essential.

Experience presenting to large and small audiences across different stakeholder levels within an agency and client environment – essential.

Well-established relationships and network within the media agency and/or advertising ecosystem – essential.

Proficiency in MS Offce and CRM software, such as Salesforce – essential.

Proficiency in Power BI – desired.

Proactively identifies opportunities to grow revenue across agency portfolios and non-FMCG categories. Understands advertiser objectives and translates these into commercially viable media solutions.

Passionate about selling and motivated by achieving and exceeding targets. Continuously looks for opportunities to increase agency spend, win new clients and expand Rainmaker Media's share of non-FMCG advertising budgets.

Engaging and confident communicator who can articulate complex media, audience and data propositions in a clear and compelling manner to planners, buyers, strategists, senior agency stakeholders and clients.

Able to understand and use first-party data, audience insights, research and campaign performance information to develop relevant propositions and demonstrate measurable value to clients.

Strong negotiation skills with the ability to apply diplomacy, commercial judgement and calculated compromise to achieve mutually beneficial outcomes.

Develops strong, credible and long-term relationships with agency partners, clients and internal stakeholders. A natural networker who can identify and influence key decisionmakers.

Flexible and innovative thinker who can identify new applications for Rainmaker Media's capabilities and develop creative solutions to meet the diverse objectives of non-FMCG advertisers.

Plans, coordinates and executes sales activities ePectively. Manages pipelines, opportunities, client engagements and reporting while maintaining a strong focus on revenue delivery.

Able to operate ePectively under pressure, prioritise competing demands and adapt quickly within a fast-moving digital media and advertising environment.

Sets ambitious goals, takes ownership of outcomes and works tenaciously to meet and exceed revenue and quality expectations.

Works collaboratively across Commercial, Ad Operations, Data, Insights, Marketing and other internal teams to deliver seamless client solutions and a positive customer experience.

Success in this role will be measured through:

Achievement and overachievement of digital and omnichannel revenue targets.

Growth in non-FMCG agency revenue and client spend.

New non-FMCG client acquisition.

Growth in share of agency wallet.

Retention and growth of existing agency relationships.

Growth in the number and value of active non-FMCG advertisers.

Pipeline development and conversion.

Campaign delivery and client satisfaction.

Repeat business and renewal rates.

Successful adoption of data-led and omnichannel media solutions.

Quality and strength of agency and client relationships.