Area Sales Manager UK

We are looking for a driven and commercially focused Strategic Sales Professional to join our team and play a key role in winning new business and driving sustainable growth.

As an individual contributor, you will be responsible for identifying and developing high-potential prospects, building strong relationships with key decision-makers, and converting opportunities into long-term contractual and SLA-based customer partnerships.

This is a proactive, new-business-focused role where you will take ownership of the full sales cycle, from prospecting and lead generation through to value-based selling, negotiation and contract close.

Working closely with our Inside Sales & Customer Success Team, you will ensure a seamless handover of new customers and support a positive onboarding experience that lays the foundation for successful, long-term relationships.

In this role, you will:

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  Identify and develop new business opportunities through proactive prospecting, networking, targeted outreach and lead generation.

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  Build relationships with prospective customers, understanding their business needs and developing tailored, value-led solutions.

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  Convert prospects into long-term customers, securing new contracts and SLA agreements that deliver sustainable business growth.

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  Own the sales process from start to finish, from initial discovery and qualification through to proposal, negotiation and successful close.

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  Build and maintain a strong sales pipeline, ensuring opportunities, next steps and forecasts are accurately managed through the CRM system.

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  Develop compelling commercial proposals and work within agreed pricing and contract approval processes.

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  Collaborate across the business, working closely with Inside Sales and Customer Success to ensure a smooth handover and positive onboarding experience for new customers.

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  Monitor sales performance and pipeline activity, using insights to continuously improve conversion rates and new business wins.

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  Stay informed on market and competitor activity, sharing customer and market insights to help strengthen our sales approach and value proposition.

·        3-4 days a week

·        Bachelor’s degree in business, Sales, Marketing, Engineering, Supply Chain, or a related field preferred (or equivalent combination of education and experience).

·        5-10 years of B2B sales experience with a strong focus on hunting/new customer acquisition and closing deals (recommendation).

·        Experience with contract selling and value-based negotiations; experience using CRM for pipeline management is an advantage.

·        Strong prospecting, value selling, negotiation and closing skills.

·        Commercial rigor: pipeline discipline, CRM usage, and structured follow-up routines.

·        Ability to translate customer needs into compelling offers and packaged solutions.

·        Resilience and tenacity in a target-driven environment.

·        English required; additional local language(s) advantageous.