Product Executive

Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Support product marketing and customer experience across the group and its portfolio companies. Help teams understand customer needs, communicate product value, coordinate launches and improve the end-to-end experience, including satisfaction, NPS, CSAT, customer effort and feedback measures.

• Support research into target audiences, customer needs, competitor offers and product category trends.

• Help develop and maintain product value propositions, audience profiles, messaging frameworks, FAQs and product information.

• Coordinate launch plans, campaign inputs, product collateral and internal readiness materials with Marketing, Product, Technology and portfolio teams.

• Map end-to-end customer journeys and service touchpoints, identifying friction and opportunities to improve awareness, consideration, onboarding, activation, service, retention and advocacy.

• Coordinate customer feedback and experience data, including NPS, CSAT, customer effort, surveys, reviews, support contacts and product usage, and summarise findings for the Product Marketing Manager.

• Support experience reviews across websites, apps, landing pages, forms, service interactions and customer communications; help close the loop on recurring feedback and satisfaction issues.

• Track launch tasks, dependencies, milestones, approvals and post-launch actions using agreed project tools.

• Work with Digital Marketing, Social Media, Marcoms and Creative teams to ensure product communications are accurate and consistent.

• Monitor agreed adoption and engagement measures and prepare post-launch summaries and recommendations.

• Maintain accurate product descriptions, feature information, comparison materials and approved claims.

• Coordinate review and approval of product communications with relevant subject-matter owners and follow confidentiality requirements.

• Bachelor’s degree in Marketing, Business, Product Management or a related field preferred.

• Strong written and spoken English required.

• At least 3 years of experience in product marketing, digital products, customer experience, marketing or project coordination. Experience supporting launches or customer journey improvements is an advantage.

• Product positioning and messaging

• Customer journey mapping and CX fundamentals

• Market and competitor research

• NPS, CSAT and customer effort measures

• Customer feedback and service insights

• Project tracking and coordination

• PowerPoint and Excel

• Digital product and app fundamentals

• Web analytics and customer experience analysis