CRO Specialist - Country Road

At Country Road Group, our Group Functions sit at the heart of our House of Brands, driving the success of our iconic brands and enabling them to do what they do best. Working across the business, you will play a vital role in shaping how we operate, grow, and innovate, bringing our strategy to life.

We’re looking for a CRO Specialist to help shape and scale our experimentation capability, driving meaningful improvements across Country Road’s digital customer experience. Sitting at the intersection of eCommerce, Digital Product and Marketing, you’ll translate customer behaviour into actionable insights while executing experiments, analysing performance, and optimising our web and app experiences. You’ll play a key role in embedding best-practice experimentation and building a strong test-and-learn culture that delivers measurable uplift in conversion, revenue and customer experience

• Execute A/B and multivariate tests across web and mobile
• Analyse performance across the full funnel (PLP → PDP → Cart → Checkout)
• Identify friction points and optimisation opportunities
• Translate data into clear, commercially relevant insights
• Influence trade decisions including promotions, messaging and UX improvements
• Partner with Product, Marketing and eCommerce teams to bring experiments to life
• Support and evolve our CRO reporting and experimentation capability

• Experience in CRO, Digital Analytics or eCommerce optimisation in a retail or multi brand environment
• Proven impact on conversion and revenue through testing and insights
• Experience with tools like Optimizely, VWO or Adobe Target
• Strong analytics capability (GA4, Adobe Analytics)
• Familiarity with behavioural tools (Hotjar, Contentsquare, FullStory)
• Solid understanding of eCommerce funnels and customer behaviour

Country Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact- on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities, and we look forward to connecting with you!

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.

Advertised: 11 May 2026 AUS Eastern Standard Time
Applications close: 29 May 2026 AUS Eastern Standard Time

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.

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