Manager/Senior Manager Sales & Business Development

Role Description

This is a full-time role based in Bangi, Selangor or Bayan Lepas, Penang. The incumbent will be responsible for driving business growth, expanding market presence, and delivering profitable revenue results. The role involves developing and executing strategic sales plans, cultivating key customer relationships, and identifying new market opportunities.

Responsibilities

1. Strategic Revenue Growth Planning & Budget Realisation

· Develop and execute comprehensive sales strategies that align with the company's overall business objectives

· Create long-term market expansion plans

· Identify and penetrate new market segments and industries

· Deliver sales to budget

2. Customer Relationship Management

· Build and maintain strategic relationships with key customers and decision-makers

· Develop a robust customer retention strategy

· Ensure high levels of customer satisfaction and loyalty

· Manage sales cycles and negotiate high-value contracts

3. Market Intelligence and Competitive Analysis

· Conduct ongoing research on market trends, customer needs, and competitive landscape

· Analyse market dynamics and identify emerging opportunities

· Develop competitive positioning strategies

· Monitor industry innovations and technological advancements

4. Cross-Functional Collaboration

· Work closely with NPI, Engineering, Production, and Finance teams

· Align sales strategies with production capabilities

· Facilitate communication across departments to ensure smooth implementation of sales initiatives

5. Business Development and New Market Penetration

· Identify and pursue new business opportunities

· Develop strategies for entering new markets or industries

· Establish partnerships and strategic alliances

6. Pricing and Margin Management

· Balance competitive pricing with profitability

· Analyse cost structures and pricing models

· Optimise product mix and margins

· Implement value-based pricing approaches

7. Risk Management and Compliance

· Ensure sales practices comply with legal and ethical standards

· Develop risk mitigation strategies

· Manage potential conflicts and negotiation challenges

· Create robust reporting and transparency mechanisms

· Protect the company's reputation and brand integrity

Qualifications and Requirements

· Bachelor's Degree or higher in Business, Marketing, or related field

· Minimum 5 years experience in sales/business development within manufacturing, preferably plastics, injection moulding, or ODM/OEM environments

· Proven track record in B2B sales targeting medical device companies, pharmaceutical firms, or healthcare brand owners.

· Possess in-depth knowledge of the medical device industry, including regulatory standards (eg FDA, ISO 13485, GMP).

· Familiar with plastic component manufacturing processes (eg injection moulding, extrusion, cleanroom production) and ODM models, including design collaboration and product customisation for clients.

· Performance-driven with strong independent problem-solving abilities.

· Rapid learner with adaptable and resourceful mindset.