Business Development Lead - Social Tag

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟰𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟲𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟰-𝟭𝟲 𝗟𝗣𝗔)

Experience: 4+ yrs

Location: Mumbai

As a Business Development Lead - Social Tag, you will spearhead growth initiatives in the social media and marketing technology space, turning innovative solutions into tangible revenue streams. Your focus will be on building strategic partnerships, driving lead pipelines, and crafting data‑driven sales strategies that resonate with digital brands and agencies across Mumbai’s dynamic market. You will collaborate closely with product, marketing, and customer success teams to translate market insights into actionable plans, ensuring a seamless sales cycle from prospecting to closing. By leveraging your expertise in business development and lead generation, you will help position the product as the go‑to solution for brands aiming to amplify their social media presence.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Develop and execute a comprehensive business development strategy targeting key accounts in the social media and advertising sectors.

• Identify and qualify new business opportunities, leveraging market research, data analytics, and industry trends.

• Build and nurture relationships with potential clients, agencies, and technology partners to expand the company’s footprint.

• Collaborate with the marketing team to design and deliver compelling go‑to‑market campaigns and collateral.

• Lead the end‑to‑end sales process, from initial outreach to proposal development, negotiation, and closing of deals.

• Track and report on sales metrics, pipeline health, and performance against targets.

• Mentor and coach junior sales and business development team members to foster a high‑performance culture.

• Attend industry events, conferences, and networking functions to raise brand awareness and generate qualified leads.

• Stay current on emerging technologies, competitive landscape, and best practices in B2B sales and lead generation.

• Work cross‑functionally with product, finance, and legal teams to ensure smooth onboarding and contractual compliance.

𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗙𝗶𝘁

• 4+ years of proven experience in business development and B2B sales within the digital marketing or tech industry.

• Strong track record of generating qualified leads and consistently surpassing revenue targets.

• Excellent communication, negotiation, and presentation skills, with the ability to influence stakeholders at all levels.

• In-depth knowledge of social media platforms, digital advertising, and marketing technology ecosystems.

• High proficiency in CRM tools (e.g., Salesforce, HubSpot) and data‑driven sales methodologies.

• Demonstrated ability to develop strategic account plans and execute multi‑tiered prospecting campaigns.

• Ability to thrive in a fast‑paced, collaborative environment with a growth mindset.

• Strong analytical capabilities, with experience in using metrics to drive decision‑making.

• Experience in mentoring or leading a small sales or business development team.

• Holder of a bachelor’s degree in business, marketing, or a related field; an MBA is a plus.