Sales Manager

About the Role Our Client is looking for an experienced Sales Manager to lead its sales strategy, expand market reach, and drive revenue growth. The ideal candidate will have a strong sales background in the B2B and B2G market, excellent negotiation skills, and a passion for African-made products. The role will start on a consultancy basis for 6-months which would extend to a full-time role based on performance and business growth driven. Responsibilities Sales Strategy & Business Development Develop and implement sales strategies to achieve revenue and market expansion targets. Identify and pursue new business opportunities, including partnerships, distributors, and direct sales to businesses. Build and maintain strong relationships with key clients, including government agencies, security services, and corporate clients. Lead and manage the sales team, setting clear goals and providing guidance to achieve targets. Market Expansion & Customer Engagement Research and analyze market trends to identify new customer segments and sales opportunities. Expand Shoefabriek’s market share locally and internationally by engaging new distributors and retailers. Develop and maintain relationships with existing and potential customers, ensuring high levels of customer satisfaction. Sales Operations & Performance Monitoring Oversee the sales pipeline, ensuring timely follow-ups and conversion of leads. Track sales performance using KPIs and CRM tools, and report regularly to management. Collaborate with the production and fulfillment teams to ensure seamless order processing and delivery. Lead pricing strategy discussions to balance competitiveness with profitability. Brand Promotion & Representation Represent our client at trade shows, industry events, and business forums to promote our brand. Work closely with the marketing team to develop sales campaigns and promotional materials. Serve as a key advocate for Made-In-Ghana products in domestic and international markets. Requirements Bachelor’s degree in Sales, Marketing, Business Administration, or a related field. 5+ years of experience in sales, business development, or key account management, preferably in manufacturing, footwear or FMCG sectors. Proven track record of B2B and B2G sales success in Ghana or other African markets. Experience working with government procurement processes and corporate clients is a plus. Strong negotiation and closing skills. Excellent relationship management and networking abilities. Results-driven mindset with the ability to meet and exceed targets. Solid understanding of market trends, pricing strategies, and sales analytics. Ability to work in a fast-paced, target-driven environment. Proficiency in CRM software, Microsoft Office, and sales tracking tools.