Sales Manager - Revolution Road Harley Davidson

Location: [City, State / Dealership Location]  |  Department: [Department Name, e.g., Motorclothes / Sales / Service]  |  Employment Type: [Full-Time / Part-Time]

Few brands in the world evoke the passion, freedom, and raw power of Harley-Davidson. As part of RideNow Powersports—the nation’s premier powersports network with over 50 locations nationwide—our Harley-Davidson dealerships aren't just retail stores; they are the heart of the riding community. From the unmistakable rumble of V-Twin engines to iconic apparel, custom gear, and top-tier service, we live and breathe the Harley-Davidson lifestyle every single day.

• Drive Sales Performance: Lead and motivate the sales team to meet and exceed monthly revenue, unit volume, and profitability goals.
• Showroom & Inventory Management: Oversee vehicle staging, lot management, and the safe movement and operation of powersports inventory across the showroom and dealership grounds.
• Deliver Customer Excellence: Partner directly with customers to provide high-touch service, structure finance deals, and conduct dynamic vehicle demonstrations and test rides.
• Manage Finance & Insurance (F&I) Operations: Present financing options, extended service contracts, credit insurance, and protection products to customers; oversee loan processing, titling, and lender relationships to maximize F&I profitability and ensure regulatory compliance.
• Coach & Develop Talent: Recruit, train, and mentor high-performing sales representatives on unit product knowledge, sales processes, and customer follow-up strategies.
• Maintain Operational Safety: Enforce strict situational awareness and vehicle handling safety standards across active dealership premises, vehicle lots, and showroom traffic.

• Proven Leadership Experience: 2+ years of successful sales management or finance management experience within powersports, automotive, or marine retail.
• Essential Function — Valid Driver’s License & Motorcycle Endorsement: Maintaining a valid Driver's License and motorcycle endorsement with a clean driving record is a verified essential function of this position. The Sales Manager is directly responsible for test-riding vehicles with clients, operating motorized inventory, moving vehicles across active dealership grounds, and performing quality check test rides.
• Safety & Situational Awareness: Comfort operating in a dynamic, loud dealership environment with continuous motor vehicle movement, maintaining constant awareness around foot traffic and showroom vehicles.
• Communication & Negotiation: Exceptional interpersonal, written, and closing skills with proficiency in dealership management systems (DMS) and CRM platforms.
• Finance & Insurance (F&I) Proficiency: Prior experience presenting menu selling options, working with powersports or automotive lenders, and maintaining regulatory compliance in financial contracting preferred.

• Pre-Designated Safety-Sensitive Position Notice: The essential duties of this role require operating, test-riding, and maneuvering high-powered motor vehicles, motorcycles, and powersports equipment in proximity to foot traffic, customers, and employees, where an inattentive or impaired lapse in judgment presents a substantial, quantifiable risk of serious bodily injury, death, or severe property damage.
• Drug Screening: Offers of employment are contingent upon passing a pre-employment drug screen in compliance with applicable federal and state employment laws.
• Motor Vehicle Records (MVR): Employment is contingent upon an acceptable MVR check and ongoing compliance with company driver safety standards.

• Physical Capabilities: Ability to frequently move, push, align, and balance motorcycles, ATVs, and side-by-sides weighing up to 800+ lbs with appropriate technique or assistance.
• Mobility & Posture: Constantly standing, walking across dealership grounds and showroom floors, crouching, bending, reaching, and operating motor vehicle controls.
• Environmental Exposure: Work is performed both indoors on active showroom floors and outdoors in varied weather conditions across outdoor staging and inventory lots with exposure to engine noise, exhaust fumes, and moving vehicles.

• Post-Offer Background Checks: In compliance with Massachusetts Fair Chance / CORI Laws (M.G.L. c. 151B, § 4(9)), background checks are conducted only after a conditional offer of employment has been extended.
• Individualized Assessment: RideNow Grup does not automatically exclude applicants based on criminal history. If background information requires evaluation, HR conducts an individualized assessment evaluating the job-relatedness of the offense, time elapsed, and business necessity before any decision is made.