Real Estate Sales Executive

Our client in the Real Estate & Property Development industry is seeking a motivated and results-driven Real Estate Sales Executive to support property sales, lead generation, client engagement, site visits, deal closure, and customer relationship management.

The successful candidate will be responsible for identifying and following up prospective buyers, understanding their property requirements, presenting suitable projects, and guiding clients through the sales process from initial inquiry to booking and documentation. The role requires excellent fluency in English, strong communication, sales discipline, customer service, and consistent CRM and sales reporting.

• Identify and qualify potential buyers through walk-ins, calls, online inquiries, WhatsApp, property expos, and referrals.
• Follow up diligently with leads using CRM tools and maintain detailed records of all interactions.
• Respond promptly to inquiries received through calls, emails, WhatsApp, and walk-ins.

• Understand client needs, preferences, and budget to match them with the most suitable property.
• Provide accurate information on project features, location benefits, pricing, payment plans, and construction timelines.
• Conduct site tours, model home visits, and virtual walkthroughs, and ensure model homes are presentable.

• Deliver persuasive sales presentations using brochures, floor plans, and payment plans.
• Handle negotiations within approved price margins and payment plans.
• Prepare and explain booking forms, agreements, and payment schedules.
• Close bookings by ensuring agreements are signed and initial payments are received.

• Stay updated on all current and upcoming projects, unit availability, pricing, and offers.
• Track competitor projects, pricing, and promotional strategies.
• Advise clients on market trends and property investment opportunities.

• Build long-term client relationships to generate referrals and repeat business.
• Ensure high customer satisfaction throughout the pre-sales and post-sales process.
• Address customer concerns promptly and coordinate with internal teams for resolution.

• Submit weekly sales activity reports covering inquiries, follow-ups, meetings, site visits, and client feedback.
• Maintain lead status, sales funnel, and pipeline reports in the CRM to support sales forecasting.
• Provide client feedback and market intelligence reports on pricing, objections, drop-offs, and competitors.
• Coordinate with marketing and back-office teams on campaigns, site events, and documentation.

• Bachelor’s Degree or Diploma in Sales, Marketing, Business Administration, Real Estate, Property Management, Commerce, or a related field.
• Minimum 3 years of sales experience in Real Estate or Property Development (mandatory).
• Proven track record of generating leads, conducting site visits, and closing property sales.
• Good understanding of property sales processes, payment plans, booking, and documentation.
• Strong presentation, negotiation, persuasion, and customer service skills.
• Experience using CRM systems such as Zoho or equivalent to manage leads and sales pipelines.
• Proficiency in Microsoft Excel or Google Sheets for structured sales reporting.
• Excellent fluency in English, both spoken and written (mandatory), with strong Kiswahili as an added advantage.
• Self-motivated, target-driven, and able to work flexible hours, including weekends and site events.
• Professional appearance, high integrity, and a valid driving licence.

• Achievement of monthly and quarterly property sales targets.
• Number of qualified leads generated and lead-to-booking conversion rate.
• Number of site visits, client meetings, and presentations conducted.
• Accuracy and timeliness of CRM updates and sales reports.
• Client satisfaction, referrals, and repeat business.
• Quality of market intelligence and competitor feedback provided.

13th November 2026