Commercial Manager - Soft Drinks

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is  IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

This role is pivotal to the success and growth of our key brands. The Commercial Manager works closely with Marketing, Sales, and Innovation teams to analyse performance and generate actionable insights to ensure our brands outperform in the market. The role holder will be the heartbeat of the brands in the business, driving pace, working cross-functionally, and leading with a strategic mindset to deliver groundbreaking growth in FMCG.

• Develop and execute the commercial strategy across key brands, driving volume, revenue, and margin delivery in line with overarching business ambition.
• Lead channel-level promotional planning, identifying profitable growth headroom while proactively managing market & customer risks.
• Establish rigorous post-promotional evaluation (ROI) frameworks to continuously audit trade investment and refine promotional guidelines.
• Own end-to-end commercial reporting on our key brands, tracking brand P&L health, market share, distribution and rate-of-sale metrics to diagnose performance drivers.
• Monitor macroeconomic shifts, legislative changes, and competitor moves to formulate proactive commercial response plans.
• Translate retailer, category, and consumer data into compelling selling propositions for customer engagement days and JBPs.
• Commercial lead for key brands innovation pipeline, evaluating revenue potential, profitability and cannibalisation risks, while delivering winning go-to-market strategies with measurable KPIs.
• Lead the price and pack architecture strategy across key brands to ensure the right mix across pack, price and customer/outlet formats.
• Partner closely with Marketing, Sales, Activation, Innovation, and Finance to ensure operational alignment and commercially viable project delivery.

• Experienced in FMCG, ideally within Commercial Strategy.
• A strategic thinker with strong commercial and financial acumen.
• Proficient in using shopper insight, scan data, and analytics tools to shape commercial recommendations.
• A confident communicator, comfortable influencing cross-functional stakeholders.
• Outcome-focused, able to translate complex insight into actionable recommendations.
• Familiar with P&L levers and how they impact profitability across the value chain.

• Good understanding of value chains across direct, indirect and international channels

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!