Business Development Manager

• Strong expertise in new client acquisition and business development.

• Hands-on experience with digital marketing and LinkedIn-led lead generation.

• Excellent communication, presentation, negotiation, and relationship management skills.

• Ability to conduct market research, analyze industry trends, and identify growth opportunities.

• Experience in cross-selling consulting, advisory, or professional services is preferred.

• Strong networking abilities and confidence in representing an organization at industry events.

• A target-oriented approach with strong planning, execution, and stakeholder management capabilities.

1. New Client Acquisition and Business Development

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  Identify, research, and acquire new clients across relevant industries to achieve business growth objectives.

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  Develop and execute effective business development strategies to generate leads, build pipelines, and convert prospects into clients.

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  Conduct prospect outreach through calls, emails, LinkedIn, networking, and other relevant channels.

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  Build and maintain relationships with key decision-makers, business leaders, HR professionals, and potential strategic partners.

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  Manage the complete business development cycle, from lead generation and initial engagement to proposal development, negotiation, and closure.

2. Digital Marketing and LinkedIn-Led Business Development

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  Leverage LinkedIn and other digital platforms to identify potential clients, generate leads, and establish professional relationships.

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  Develop targeted outreach campaigns and implement digital marketing initiatives to improve lead generation and engagement.

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  Optimize the company's digital presence through relevant content, professional networking, and brand communication.

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  Collaborate with internal teams to create marketing materials, business presentations, and client-facing content.

3. Market Intelligence and Branding

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  Conduct market research to identify emerging opportunities, industry trends, competitor activities, and potential customer segments.

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  Develop actionable insights to support business development strategies and improve market positioning.

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  Strengthen Purechase Advisory's brand visibility through strategic networking, industry engagement, and thought leadership initiatives.

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  Identify opportunities to establish the organization as a trusted consulting and advisory partner.

4. Industry Representation and Networking

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  Represent Purechase Advisory at industry forums, HR conferences, seminars, and networking events.

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  Build meaningful connections with industry stakeholders and develop opportunities for strategic partnerships.

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  Follow up with prospective clients and business contacts to convert networking interactions into commercial opportunities.

5. Cross-Selling and Client Relationship Management

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  Identify cross-selling and upselling opportunities for the firm's consulting and advisory services.

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  Understand client requirements and recommend relevant solutions aligned with their business objectives.

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  Maintain strong client relationships to encourage repeat business, referrals, and long-term partnerships.

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  Track business development performance, maintain accurate pipeline records, and provide regular progress updates.

• Experience: 4–20 years in business development, client acquisition, sales, digital marketing, or related roles.

• A bachelor's degree in Business Administration, Marketing, Management, or a related discipline is preferred. An MBA or equivalent qualification will be an added advantage.

• Experience in consulting, advisory, HR services, or B2B professional services will be beneficial.