Business Development Manager (Parts and Accessories) - Midlands

At Moto Direct, we are looking for a Business Development Manager (Parts and Accessories) to develop and grow our commercial activity across the region.

The successful candidate will be responsible for identifying new business opportunities, developing existing accounts, strengthening customer relationships and delivering commercial growth in line with company objectives.

This is a field-based role, involving regular contact with customers, distributors, workshops and retail outlets, with a high level of autonomy in planning visits, managing priorities and developing the regional business.

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  Develop and implement the commercial strategy for the region.

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  Identify, qualify and convert new business opportunities across the territory.

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  Develop existing customer accounts and increase sales, product penetration and customer loyalty within parts and accessories.

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  Build and maintain strong relationships with distributors, dealers, workshops, retailers and other key commercial partners.

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  Present and promote the company’s products, ranges, campaigns and commercial initiatives.

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  Plan and carry out regular customer visits, business reviews, product presentations and commercial meetings.

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  Monitor sales performance, gross margin, orders, opportunities, activity and regional development.

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  Negotiate commercial terms and support the development of profitable, long-term partnerships.

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  Identify customer needs, market trends, competitive activity, commercial risks and opportunities for improvement.

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  Work closely with Customer Service, Marketing, Purchasing, Logistics, Post-Sales and other internal teams.

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  Record customer activity, visits, opportunities and relevant information accurately in the CRM/ERP system.

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  Provide regular reports and market feedback to the relevant stakeholders.

• Previous experience in the motorcycle, parts, accessories & lubricants sector is crucial.

• Experience in business development, field sales, account management, distribution, retail, B2B sales or a similar commercial role.

• Experience developing a regional customer portfolio and winning new business.

• Strong understanding of commercial development, customer relationship management and sales performance tracking.

• Ability to manage a territory, plan routes and prioritise customer visits and business opportunities.

• Good working knowledge of CRM/ERP systems and Microsoft Excel.

• Full, valid driving licence and availability for regular travel throughout the northern region.

• Professional level of English, both written and spoken.

• Additional language skills are advantageous in an international business environment.

• Strong business development, sales and customer focus.

• Excellent communication, negotiation and relationship-building skills.

• Commercial awareness and a clear understanding of customer and market needs.

• Autonomy, organisation and effective territory planning.

• Proactive approach to identifying and converting new opportunities.

• Ability to analyse sales, margin, pipeline and customer development opportunities.

• Resilience when working towards targets and managing objections or commercial challenges.

• Accuracy in the recording of activity and quality of commercial information.

• Collaborative approach and commitment to finding practical solutions.

• Full-time position.

• Predominantly field-based role with frequent regional travel.

• Availability for regular travel within the region and, when required, to meetings, trade shows and company events in other locations. Including staying away from home.

• Valid driving licence and availability for regular use of a company vehicle in accordance with company policy.

If you are commercially minded, enjoy developing customer relationships and want to contribute to Bihr’s growth across the region, we would like to hear from you.

Apply now and help us continue to drive the development of Bihr’s business.