Sales Manager

We’re recruiting a Sales Manager – Toys (Modern Trade) for one of our clients, a leading trading company based in Dubai, UAE. About Our Client: Our client is an established trading company specializing in the distribution of consumer products, with a focus on the toy industry. The company works with major modern trade accounts, including hypermarkets, supermarkets, and large-format retailers, offering a diverse portfolio of toy products across the UAE market. Key Responsibilities: Develop and maintain strong commercial relationships with major modern trade accounts Negotiate trading terms, annual joint business plans, promotions, and shelf space agreements to maximize mutual growth Conduct regular business reviews with buyers and category managers to monitor performance and identify growth opportunities Develop and execute the Modern Trade sales plan to achieve volume, revenue, and profitability targets Drive distribution growth and ensure the full toy portfolio is listed and well-represented across all accounts Monitor sell-in and sell-out data, manage stock rotation, and minimize returns and ageing inventory Manage trade spend and promotional budgets effectively, ensuring a strong return on investment (ROI) for all activations Plan and execute in-store promotions, seasonal campaigns (e.g., Ramadan, back-to-school, and festive campaigns), and new product launches in collaboration with the marketing team Monitor competitor activities, pricing, and new product launches within the UAE toy market Work closely with warehouse and logistics teams to ensure timely order fulfilment and stock availability Requirements Bachelor's degree in business, Marketing, or a related field Minimum of 4–7 years of sales or key account management experience in Modern Trade, specifically within the toy distribution sector in the UAE Proven track record of managing hypermarkets, supermarkets, or large-format toy retailers Benefits Competitive Salary Employee Benefits as per the UAE Labor Law