Enterprise Manufacturing Sales Director

Take a strategic leadership role in building and scaling sales enablement for an innovative enterprise AI platform. You will equip enterprise sales teams with the expertise, tools, and methodologies needed to win complex deals across manufacturing and industrial markets. Combining sales leadership, technical knowledge, and coaching, you will develop programs that accelerate onboarding, improve sales performance, and strengthen execution. You will work closely with Sales, Product, Marketing, and Field Engineering to translate advanced computer vision capabilities into compelling business value. Reporting directly to the CEO, you will have significant influence over the enterprise go-to-market strategy and the development of a scalable sales organization. This is an opportunity to shape how industrial businesses adopt AI-powered visual inspection and automation solutions.

• Define and execute a company-wide sales enablement strategy aligned with revenue objectives and enterprise go-to-market priorities.

• Build scalable onboarding and continuous learning programs for Enterprise Account Executives.

• Establish key performance indicators to measure enablement effectiveness, including ramp time, win rates, average deal size, and quota attainment.

• Partner with Sales Leadership to identify skill gaps, assess team performance, and implement targeted development initiatives.

• Build and lead the sales enablement function, establishing processes that support organizational growth.

• Design and deliver structured onboarding programs for new enterprise SaaS sales hires.

• Develop ongoing training covering discovery, qualification, deal strategy, multi-threading, negotiation, closing, and executive communication.

• Facilitate role-playing exercises, call reviews, and deal strategy workshops.

• Provide individual coaching and practical guidance on active enterprise opportunities.

• Train Account Executives on manufacturing terminology, industrial protocols, equipment, and operational workflows.

• Apply adult learning principles to create effective, engaging, and measurable training experiences.

• Educate sales teams on computer vision, artificial intelligence, and machine learning concepts.

• Develop training around manufacturing workflows and use cases, including quality inspection, industrial automation, and workplace safety.

• Translate technical product capabilities into clear business benefits and customer value propositions.

• Collaborate with Field Applications Engineers to strengthen the team's technical fluency.

• Build industry-specific enablement programs for verticals such as automotive, metals, and electronics.

• Help sales professionals understand manufacturing technologies, protocols, and equipment relevant to enterprise customer environments.

• Implement and reinforce consistent enterprise sales methodologies, such as MEDDICC and Challenger.

• Standardize best practices for pipeline management, forecasting, and opportunity qualification.

• Develop playbooks and frameworks for land-and-expand strategies within large manufacturing accounts.

• Drive consistent adoption of sales processes, methodologies, and tools across the organization.

• Create and maintain sales playbooks, pitch decks, ROI calculators, competitive battlecards, and other enablement resources.

• Develop industry-specific messaging and positioning for manufacturing customers.

• Partner with Product and Marketing to ensure sales content reflects product capabilities and market priorities.

• Evaluate and implement modern sales enablement platforms and tools.

• Analyze sales performance data to identify trends, training needs, and opportunities for improvement.

• Work with leadership to improve win rates, sales cycle efficiency, average deal size, and pipeline conversion.

• Monitor onboarding effectiveness, ramp timelines, and overall adoption of enablement initiatives.

• Gather feedback from sales professionals to continuously improve training and resources.

The ideal candidate combines extensive enterprise sales or enablement experience with a strong understanding of manufacturing environments, technical products, and complex B2B sales cycles.

• 7–12+ years of experience in sales enablement, sales training, or enterprise SaaS sales.

• Experience supporting enterprise sales teams selling into manufacturing or industrial markets.

• Strong understanding of consultative and value-based selling methodologies.

• Proven ability to coach, develop, and improve the performance of enterprise sales professionals.

• Experience managing or supporting complex, multi-stakeholder enterprise sales cycles.

• Excellent communication, presentation, storytelling, and training skills.

• Strong analytical capabilities and a data-driven approach to measuring sales performance.

• Experience working cross-functionally in a fast-paced startup environment.

• Ability to translate complex technical concepts into clear business value.

• Strong strategic thinking combined with a hands-on approach to execution.

• Experience with computer vision, AI/ML technologies, or data platforms.

• Background in manufacturing, industrial technology, or related markets.

• Familiarity with industrial automation technologies, including MES, SCADA, and sensors.

• Previous experience as an Enterprise Account Executive or Sales Leader.

• Familiarity with MEDDICC, Challenger Sale, or comparable enterprise sales frameworks.

• Experience building a sales enablement function from the ground up.

• Knowledge of manufacturing technologies, industrial protocols, and equipment.

• Sales coaching and adult learning principles.

• Technical storytelling and business-value communication.

• Sales messaging and content development.

• Strategic planning and operational execution.

• Cross-functional leadership and stakeholder influence.

• Performance analysis and continuous improvement.

• Reduced onboarding and ramp time for new Enterprise Account Executives.

• Improved sales win rates and quota attainment.

• Increased average deal size and pipeline conversion.

• Strong adoption of sales methodologies, tools, and processes.

• Positive feedback from the sales organization regarding enablement effectiveness.