Account Manager Planning - F/H - CDI

France·Parismid

SalesAccount Manager

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Quick Summary

Key Responsibilities

Translate marketing briefs into actionable, robust media plans—defining audience segments, channel mix, budget splits by market, flighting/phasing, cost benchmarks, and KPIs.

Requirements Summary

Exposure to international / multi-territory accounts, with an understanding of how to plan across differing market maturity levels and budget sizes.

Technical Tools

SalesAccount Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

For clarity and accessibility, we have chosen not to use gender-neutral or inclusive writing conventions in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities.

About WPP Media

WPP is a creative transformation company. We use the power of creativity to build a better future for our people, our planet, our clients, and our communities. For more information, visit wpp.com.

WPP Media is WPP's global media network. In a world where media is omnipresent, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we deliver truly exceptional experiences, for both our clients and our internal teams. To succeed in this role, it is crucial to embody the core values that unite WPP and WPP Media:

Be Extraordinary by fostering collective leadership that inspires truly transformative creativity.
Create an Open environment by finding the perfect balance between the fulfillment of our people and the satisfaction of our clients, all built on mutual trust.
Lead with Optimism by actively stimulating growth and development to mobilize our entire organization.

About the Opportunity

L’Oréal International Distribution (LID) is a premier global media planning and activation account spanning 30+ international markets and five powerhouse L’Oréal divisions: Luxe, Consumer Products (CPD), L’Oréal Dermatological Beauty (LDB), Professional Products (PPD), and Dragon

As part of the account’s relocation from London to Paris, we are building out our on-the-ground client delivery hub. We are opening four new Implementation Planning Manager seats in Paris to form the engine room of our media operations.

As an Implementation Planning Manager, you are the hands-on owner of campaign delivery. Sitting under a Planning Director, you will take briefs from brand teams, build multi-market channel plans, coordinate local agency teams, and direct our specialized Delhi activation desks. Across the account’s c.200 annual activations, you will be the driving force ensuring media launches go live accurately, on time, and on budget.

Key Responsibilities

1. End-to-End Media Planning & Craft

Build Plans Unsupervised: Translate marketing briefs into actionable, robust media plans—defining audience segments, channel mix, budget splits by market, flighting/phasing, cost benchmarks, and KPIs.
Tier 2 & Always-On Ownership: Take full autonomous ownership of Tier 2 product activations and always-on campaigns for your assigned division, while actively supporting your Planning Director on Tier 1 flagship "big-bet" launches.
Budget & Excel Precision: Master complex, multi-currency plan templates, maintaining airtight budget tracking and financial hygiene in coordination with internal Finance teams.

2. Activation Directing & Offshore QA (Delhi Hub)

Actionable Briefing: Translate central plans into precise media briefs and trafficking instructions for our specialist Delhi activation desks (Paid Social, Programmatic, Amazon Search).
Rigorous Quality Assurance: Champion QA standards so campaigns go live right the first time; monitor delivery pacing and quickly troubleshoot optimization or tracking issues.
Performance Reporting: Partner with Analytics to build data-driven Post-Campaign Reviews, identifying actionable insights for future campaign iterations.

3. Stakeholder & Market Coordination

Cross-Market Orchestration: Connect with local market agency teams across Europe, MENA, and Sub-Saharan Africa to obtain local media rate cards, availability, and cultural nuances, synthesizing inputs into one unified plan.
Client Interface: Partner day-to-day with client brand managers and divisional coordinators in Paris, fielding planning queries, presenting plan options, and holding delivery timelines.

What We Are Looking For

Non-Negotiable Requirements

3 to 5 years of digital media planning experience within a media agency.
Multi-Market Experience: Exposure to international / multi-territory accounts, with an understanding of how to plan across differing market maturity levels and budget sizes.
Independent Planning Craft: Proven capability to take a client brief from scratch and build out a multi-channel plan (digital-first, with holistic channel awareness) without close supervision.
Stakeholder Coordination: Confident communicator who is comfortable following up with local markets, channel specialists, and creative stakeholders to gather missing inputs.
Advanced Excel Skills: High proficiency in Excel
Languages & Location: Fluent English is mandatory. Must be currently based in Paris or actively relocating.

Preferred & Functional Skills

Bilingual English / French: A major advantage for daily, informal interactions with Parisian brand coordinators.
Category Affinity: Prior experience planning for Beauty, Fragrance, FMCG, or Luxury brands is a strong plus.
Offline & Retail Media Awareness: Familiarity with high-impact offline touchpoints and e-commerce/retail media (e.g., Amazon Ads).
Client Presentation Skills: Comfortable walking client brand managers through plan rationales and budget allocations independently.

Why Join This Team?

Genuine Campaign Ownership: Lead end-to-end media activations across 30 diverse markets for globally recognized beauty and fragrance houses.
Brand-New Paris Hub: Join a newly forming team with a collaborative startup energy, supported by the stability and scale of a premier global agency account.
Scale Behind You: Lean on dedicated offshore activation desks for technical execution, allowing you to focus on planning craft, client consultation, and strategic optimization.
Fast-Track Progression: Work directly under newly appointed Directors and an account Lead committed to developing internal talent into future leadership seats.

Life at WPP Media and its Benefits

Our commitment to shaping the future of media is manifested by active support for the professional development of our talents, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our sector. WPP Media employees have privileged access to WPP Media's and WPP's international networks, allowing them to develop their passions, expand their professional network, and stay at the forefront of innovations in marketing and advertising.

We have vast and varied resources available to our employees; our company actively cultivates the inclusion of talents from all backgrounds. The successes and expertise of the teams are regularly highlighted during unifying events that also punctuate key moments of the year, thus strengthening our collaborative and diverse corporate culture.

Our benefits include:

Remote work: up to 2 days per week and 2 full weeks to be taken twice a year.
Two additional days off offered, including Whit Monday.
Additional leave days based on seniority in 5-year increments.
5 additional remote work days per month for employees suffering from endometriosis.
Disability policy: 3 paid authorized absence days per year, access to Chèques Emploi Service Universel (CESU), and specific support for employees with a RQTH (Recognition of Disabled Worker Status).
Solidarity missions possible via the "We care and we act" program.

Recruitment Process

Interview with the recruitment team: A first phone or video conference interview with a member of our recruitment team to review your background, discuss your experience with European campaign management and analytics, and address your questions.
Operational interview: An interview with the Luxury Client Team lead to assess your technical, analytical, and management skills.
Case study: A practical case study focused on cross-media campaign analysis and strategy within the European market, followed by a debriefing session.

We are committed to making this process as fast and efficient as possible, and to maintaining open and transparent communication throughout.

WPP Media guarantees equal opportunities and considers all candidates without discrimination or consideration of particular characteristics. We are committed to cultivating an environment of respect where everyone feels at home and benefits from the same opportunities for professional development.

Consult our privacy policy to learn all about the protection of your data. Although we review all applications received, we only contact those selected for an interview.

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