Sales & Marketing Manager

Job Title: Sales & Marketing Manager Department: Sales & Marketing Location: Kenya 1. Job Purpose The Sales & Marketing Manager will provide strategic leadership in driving revenue growth, market expansion, brand visibility and customer acquisition within the healthcare industry. The role will oversee sales and marketing strategies, business development, strategic partnerships and customer relationships while ensuring achievement of commercial targets and sustainable business growth. 2. Key Responsibilities and Accountabilities A. Sales Strategy and Business Development • Develop and implement sales strategies to achieve revenue and market share targets. • Identify new business opportunities across hospitals, clinics, pharmacies, laboratories and other healthcare institutions. • Develop strategic partnerships and strengthen key customer relationships. • Monitor sales performance and implement strategies to address performance gaps. B. Marketing and Brand Management • Develop and implement marketing strategies to strengthen brand visibility and market positioning. • Oversee digital marketing, advertising, public relations and promotional campaigns. • Coordinate product launches, exhibitions, healthcare conferences and industry events. • Monitor marketing performance and return on investment. C. Market Development and Customer Relationship Management • Build and maintain relationships with healthcare institutions, medical professionals, insurance providers and industry stakeholders. • Identify emerging market trends, customer needs and competitor activities. • Lead commercial negotiations, strategic partnerships and key account development. • Drive customer acquisition, satisfaction and retention. D. Sales Performance and Revenue Management • Develop sales budgets, forecasts and business development plans. • Set departmental targets and monitor sales performance against agreed KPIs. • Manage sales pipelines, conversion rates, pricing and profitability. • Prepare regular sales and marketing performance reports for management. E. Team Leadership and Management • Lead, coach and develop the sales and marketing team. • Set performance targets and conduct regular performance reviews. • Build a results-driven culture focused on accountability and customer satisfaction. • Coordinate with other departments to support business objectives. F. Compliance and Stakeholder Management • Ensure sales and marketing activities comply with applicable Kenyan healthcare regulations and industry standards. • Ensure marketing materials and product claims are accurate and appropriately approved. • Maintain ethical business practices and strong stakeholder relationships. Requirements 3. Academic and Professional Qualifications • Bachelor's degree in Marketing, Business Administration, Sales Management, Healthcare Management or a related field. • MBA or postgraduate qualification in Marketing, Business or Strategic Management will be an added advantage. • Professional certification in Sales, Marketing or Business Development will be beneficial. 4. Professional Experience • Minimum of 8–10 years' relevant experience in sales, marketing and business development. • At least 5 years in a senior sales and marketing management position within the healthcare industry in Kenya. • Proven track record in achieving sales targets, revenue growth and market expansion. • Experience managing relationships with hospitals, clinics, pharmacies, laboratories or other healthcare institutions. • Demonstrated experience in strategic partnerships, key account management and commercial negotiations. • Proven experience leading sales and marketing teams. • Strong understanding of the Kenyan healthcare market and competitive landscape.