VP - Sales (Broadband)

We are seeking a Vice President of Sales to lead our Broadband business across Canada, providing strategic and commercial leadership to an established national team and helping shape the next phase of growth for the organization. This is an opportunity for a dynamic, forward-thinking sales executive who knows how to lead at scale, drive commercial performance, and bring fresh perspective to an established business. As a VP- Sales I, you will be creating a culture of empowered performance focus while leading and developing a high performing team, setting strategy to drive profitable growth, creating strong partnerships with customers, running day-to-day operations, and delivering innovation to improve the customer experience. All while working in conjunction with Wesco’s Strategic Business Units and their respective sales organizations.

• →Defines the short and long-term roadmap for WESCO’s strategic sales and transformation strategy.
• →Brings to market new products and brands, while expanding reach within the global accounts.
• →Manages to a top line growth, including planning and forecasting, while driving growth and profitability expansion for the owned solution categories.
• →Establishes goals and strategic direction for the business, ensuring alignment with this executive’s Strategic Business Unit peers.
• →Develops and leads a team of Sales Leaders.
• →Calls on both existing and new customers to drive profitable growth.
• →Fosters and grows critical supplier and vendor relationships as they relate to Wesco growth goals and technology expansion, with a plan to help our supplier partners take market share and expand brand recognition. 
• →Collaborates to drive marketing initiatives for product categories.
• →Oversees pricing and marketing strategy development and execution.

• Bachelor’s Degree required; Master’s Degree preferred
• 12–15 years General Management experience running a P&L
• 12–15 years experience of growing market share, managing price/volume mix, exploiting new revenue streams, and working with customers/intermediaries to drive sales
• Business and management principles, including strategic planning, resource allocation, leadership techniques, and management of people and resources
• Understands competitive landscape, market insights and effectively communicates across key internal and external stakeholders
• 12-15 years experience in managing vendor relationships
• Experience building and developing teams, fostering collaboration and cross-functional problem solving and providing clarity around roles and responsibilities
• Strong verbal, written, analytical, persuasion and interpersonal skills
• Ability to exercise teamwork, leadership, and flexibility
• Highly collaborative; able to effectively interact at all levels across the organization
• In-depth knowledge of distribution industry, related solutions, and products
• Ability to travel 50-75% of the time

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