Senior B2B Sales Executive

COFE App is hiring a Senior B2B Sales Executive – Coffee & Beverage Solutions to join our team in Cairo.

We are looking for a sales professional with strong experience in the coffee industry and a proven ability to sell coffee products, beans, and related beverage solutions to business clients across multiple sectors.

Key Responsibilities

• Identify and develop new B2B sales opportunities across restaurants, cafés, coffee shops, hotels, hospitality groups, corporations, medical companies, and other organizations.
•  Build and maintain strong relationships with business owners, procurement teams, hospitality managers, office administrators, and key decision-makers.
  
•  Promote and sell coffee beans, coffee products, and related beverage solutions based on each client’s needs.
  
• Conduct regular field visits, client meetings, product presentations, and tastings when required.
  
•  Develop customized commercial proposals and negotiate pricing, contracts, and partnership terms.
  
•  Manage the complete sales cycle, from prospecting and lead generation to closing and account development.
  
•  Expand existing accounts and identify opportunities for repeat orders, long-term contracts, and cross-selling.
  
•  Maintain an accurate sales pipeline and consistently achieve assigned revenue and volume targets.
  
•  Record leads, activities, opportunities, and customer information in the CRM.
  
•  Monitor market trends, customer preferences, competitor activity, and industry developments.
  
•  Share customer feedback and market insights with management and relevant internal teams.

Requirements:

• Minimum 3 years of sales experience in the coffee, beverage, foodservice, hospitality, or related industry.
•  Strong knowledge of coffee products, coffee beans, preparation methods, and the commercial coffee market.
•  Proven B2B sales experience with restaurants, cafés, coffee shops, hotels, hospitality groups, corporations, medical companies, or other organizations.
  
• Existing relationships and a strong network within the coffee, F&B, hospitality, or corporate sectors are highly preferred.
  
• Demonstrated ability to generate leads, conduct client meetings, prepare proposals, negotiate, and close deals independently.
  
• Strong communication, presentation, negotiation, and relationship-management skills.
  
• Commercially driven, proactive, and comfortable working toward clear sales targets.
  
• Good command of Arabic and English.
  
• Based in Cairo and available for full-time, on-site work with regular client visits.
  
• Ownership of a personal vehicle is required, as the role involves regular field visits and client meetings.

Important: This role is focused on selling coffee products and beverage solutions to business clients. Applicants should have direct experience in the coffee industry or a closely related F&B sector. General sales experience without relevant coffee, beverage, foodservice, or B2B experience may not be sufficient.