Manager of Business Development

Elderwood is looking for a relationship-driven Manager of Business Development to lead sales and marketing for Elderwood communities across the Buffalo region. Reporting to Business Development leadership, you’ll partner with facility administrators to set growth goals, strengthen referral networks, and build plans that grow census and improve payer mix in existing and new markets. This role suits a self-directed sales professional who enjoys being out in the community, can turn market data into action, and wants their work to directly support the people we serve.

• Enjoy building relationships with healthcare providers, referral sources, and community partners
• Are a confident presenter, whether with one decision-maker or a large audience
• Like using market research and demographic data to shape strategy
• Work independently and take initiative without waiting to be asked
• Take ownership of goals and follow through on results

Responsibilities

Qualifications

• Develop and implement facility-specific business development plans for existing markets and new market growth
• Meet monthly with facility administrators to set business objectives, growth priorities, and measurable goals
• Build and maintain relationships with referral sources, healthcare providers, community organizations, and strategic partners
• Schedule and lead meetings with current and prospective partners to understand their needs and present Elderwood’s services
• Conduct market, competitive, and demographic research to identify trends and opportunities, with a focus on census and payer mix
• Manage sales efforts based on each facility’s niche and services
• Track and report on contacts, referrals, new market metrics, and monthly business plan progress
• Recommend strategies and resources to improve sales and marketing results
• Help facilities develop action plans based on customer feedback
• Lead planning and execution of facility events that support the business plan
• Promote consistent Elderwood brand awareness throughout assigned markets
• If assigned, oversee and coordinate admissions screeners, liaisons, coordinators, and marketing staff to support census management

• Associate degree in marketing, management, or a related field
• At least three years of experience in business development, sales, lead generation, or a related field
• Proven ability to develop and carry out sales-based business plans that drive awareness and revenue
• Ability to conduct market research and analyze trends in census and payer mix
• Strong communication, presentation, and public speaking skills
• Ability to work independently and manage priorities across multiple facilities
• Valid driver’s license and ability to travel frequently throughout the region
• Flexibility to attend occasional evening or weekend appointments and events
• Ability to read, write, speak, and understand English at an intermediate or higher level

• Bachelor’s degree in marketing, management, or a related field
• Experience in nursing home or skilled nursing markets
• Experience in senior living, post-acute care, or other referral-based healthcare services
• Experience working across multiple sites or managing a regional territory