Social Media Channel Manager

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Global Social Media and Digital Communications team drives the overarching strategy, governance, and engagement across all brand touchpoints and online communities. Operating as the central connective tissue across direct markets, country clusters, and cross-functional teams, the department is dedicated to scaling customer reach, establishing global compliance standards, and ensuring unified, high-impact brand storytelling across the entire digital ecosystem.

The Social Media Channel Manager is responsible for the overarching global strategy, governance, and performance of all social media channels and online communities. In this role, you will ensure that all social media initiatives align with broader business objectives while overseeing the operational team to scale customer reach effectively across platforms.

• Define and own the global social media and community building strategy, ensuring seamless alignment with global brand and compliance frameworks.
• Establish governance for channel usage, setting organizational standards for customer engagement across platforms such as Facebook, YouTube, and X.
• Drive social identity by synthesizing high-level social insights into actionable, long-term business strategies.
• Manage global and affiliate social media budgets and high-level relationships with external agencies and vendors to support content development and platform management.
• Oversee the global "engine room," coordinating efforts between direct markets and country clusters to ensure consistent brand storytelling.
• Collaborate with senior leadership in customer service and product management to integrate social media into the broader customer journey.
• Audit and optimize the global content calendar and publishing processes to ensure maximum quality and operational efficiency.

• You demonstrate proven strategic mastery with the ability to design and implement end-to-end communication strategies for complex, global organizations.
• You bring advanced analytics expertise, translating complex social insights into business-wide identity and growth strategies.
• You possess demonstrated leadership and people management experience, successfully managing specialists and leading cross-functional squads or project teams.
• You hold in-depth knowledge and compliance expertise regarding global and local compliance frameworks within regulated social environments.

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.