Director of Sales

The Director of Sales is responsible for developing and executing strategic sales initiatives to drive revenue growth, market share, and profitability across the hotel’s entire portfolio. The role oversees sales for hotel rooms, two categories of villas, and the newly introduced Solenna Villas, positioning each product effectively within the luxury hospitality market. The Director of Sales will lead the sales team, strengthen key client relationships, identify new business opportunities, and ensure the achievement of overall commercial objectives while maintaining the highest standards of luxury service.

Main Duties:

• Sales Strategy & Commercial Development: Formulate and execute comprehensive sales strategies to maximise revenue generation, strengthen market share, and achieve the property's overall commercial objectives across all accommodation categories.
• Portfolio Sales & Market Penetration: Drive sales performance across hotel rooms, both existing villa categories, and the newly introduced Solenna Villas, ensuring effective market segmentation, product positioning, and targeted sales initiatives for each offering.
• Business Development & Revenue Generation: Identify, develop, and convert new business opportunities across key international source markets, luxury leisure, corporate, wholesale, and high-net-worth segments to diversify the business mix and generate incremental revenue.
• Strategic Account Management: Develop and strengthen relationships with key corporate accounts, luxury travel consortia, international travel agencies, tour operators, DMCs, and high-value clientele to maximise account production and long-term business contribution.
• Budgeting, Forecasting & Sales Performance: Lead the development and management of the annual sales budget, revenue forecasts, and business plans, ensuring consistent monitoring of performance against targets and implementation of corrective sales strategies where required.
• Market Intelligence & Competitive Positioning: Conduct ongoing market analysis, monitor competitor performance, identify emerging market trends, and leverage commercial intelligence to strengthen market positioning and uncover new revenue opportunities.
• Sales Channel Development: Optimise distribution and sales channels through strategic partnerships, account development, market diversification, and targeted sales initiatives to maximise production and business conversion.
• Revenue Management & Pricing Strategy: Collaborate closely with Revenue Management to optimise pricing strategies, manage business mix, identify high-value market segments, and maximise RevPAR and overall revenue contribution.
• Solenna Villas Commercial Development: Establish and drive the sales strategy for Solenna Villas, focusing on market penetration, strategic partnerships, client acquisition, and positioning within the luxury villa and hospitality segment.
• International Sales & Market Representation: Lead international sales initiatives, trade engagements, sales missions, luxury travel exhibitions, and industry networking activities to strengthen market presence and generate qualified business leads.
• Sales Leadership & Team Performance: Lead and develop the sales team through strategic direction, performance management, target setting, and continuous coaching to ensure departmental objectives and commercial targets are achieved.
• Commercial Reporting & Strategic Alignment: Present regular sales performance reviews, account production analysis, market intelligence, and business forecasts to senior management, ensuring sales strategies remain aligned with the property's financial and operational objectives.

• Bachelor's degree in Business Administration, Hospitality Management, Sales, Marketing, or a related field.
• Minimum 8–10 years of progressive sales experience within the luxury hospitality industry, with at least 3 years in a senior sales leadership role.
• Proven track record of achieving and exceeding sales targets, driving revenue growth, and developing successful commercial strategies within the luxury hotel segment.
• Strong understanding of luxury leisure markets, high-net-worth clientele, villa sales, corporate business, international travel trade, and key feeder markets.
• Demonstrated leadership, team management, negotiation, communication, and relationship-building skills, with the ability to influence key stakeholders and develop high-performing teams.
• Excellent commercial acumen, market knowledge, analytical capabilities, and proficiency in hotel sales systems, CRM platforms, and Microsoft Office.
• For internal candidates, please reach out to your hotel HR team.