Director of Sales (Hospitality)

About ARK Hospitality ARK Hospitality’s mission is to raise the bar on what relationships, reputation, and returns mean in hospitality. We are committed to delivering strong owner results through high-performing teams, proven systems, and a culture built on accountability, learning, service, and professional growth. About the Property This opportunity supports Everhome Suites Bowling Green, a professionally managed extended-stay property in the Bowling Green market. Everhome Suites is a Choice Hotels extended-stay brand, a midscale brand built around the idea of being “Closer to Home.” Newly built and opened in 2025, the smoke-free property has 115 all-suite rooms and is located in the Eastland Park area, off I-165 near I-65, 2.6 miles from downtown Bowling Green and within a 15-minute drive of Western Kentucky University and the National Corvette Museum. The hotel serves long-term travelers seeking apartment-style accommodations and the comforts of home while traveling for business, relocation, education, healthcare, and project-based assignments. Guests choose from king-bed and two-queen-bed layouts, with premium one-bedroom suites that feature an in-room washer and dryer. Every suite includes a fully equipped kitchen with a full-size refrigerator, dishwasher, stovetop, microwave, cookware, and counter space, along with separate living and sitting areas, dedicated workspaces, and a 50-inch Smart TV. Property amenities include a 24/7 fitness center with Peloton bikes, 24/7 guest laundry, free WiFi, free parking, pet-friendly suites, a 24/7 self-serve HomeBase Market, weekly housekeeping, an outdoor amenity area with BBQ grills and firepits, 1 meeting room, and a 24-hour front desk. The Bowling Green Market Bowling Green sits about 65 miles north of Nashville and about 110 miles south of Louisville, with strong demand from manufacturing, healthcare, education, tourism, relocation services, and project-based business. That creates significant opportunities for an experienced hospitality sales professional. Manufacturing leads local demand, anchored by the Fruit of the Loom corporate headquarters and production facility, General Motors, Henkel Corporation, Georgia-Pacific, Ball Corporation, and Toyota facilities, plus Bowling Green Transpark and an automotive supplier cluster including Bowling Green Metalforming, Kobe Aluminum, Akebono, Sumitomo Electric, and Bilstein. Education demand comes from Western Kentucky University, with about 16,000 students, and the University of Kentucky College of Medicine. Additional demand comes from healthcare, including The Medical Center at Bowling Green, TriStar Greenview Regional Hospital, Commonwealth Regional Specialty Hospital, Southern Kentucky Rehab Hospital, and Med Center Health, plus Houchens Industries, headquartered downtown, and tourism and logistics drivers including the National Corvette Museum, Beech Bend Park and Raceway, Lost River Cave, and the I-65 corridor logistics and warehousing base. About the Opportunity ARK Hospitality is seeking a driven and relationship-focused Director of Sales to lead all sales, business development, and revenue-generation efforts for Everhome Suites Bowling Green, an extended-stay hotel in Bowling Green, Kentucky. This role is responsible for increasing occupancy, ADR, RevPAR, and long-term room-night production through strategic account development, community engagement, proactive prospecting, and strong market presence. The ideal candidate brings hospitality sales experience, a passion for building relationships, and the ability to create both new and recurring business opportunities. Position Summary The Director of Sales is responsible for the development and execution of the property's sales strategy while working closely with hotel leadership and revenue-management partners. This position combines strategic planning and hands-on selling and requires a highly motivated sales leader who enjoys networking, creating partnerships, growing accounts, and driving measurable revenue results. Key Responsibilities Sales Leadership & Business Development Develop and execute a comprehensive sales and marketing strategy designed to drive occupancy, ADR, RevPAR, and revenue growth. Identify and secure business across key extended-stay demand segments including: Corporate and business travel Manufacturing and industrial accounts Healthcare organizations Education and university-related travel Construction and project-based business Relocation and temporary housing providers Government and municipal business Build and maintain strong relationships with local businesses, community organizations, employers, and decision-makers. Generate new business through proactive sales calls, networking, property tours, community involvement, and account-development activities. Negotiate and manage local negotiated-rate agreements, project contracts, and long-term lodging opportunities. Maintain a healthy sales pipeline focused on long-term room-night production. Revenue Performance & Planning Collaborate with hotel leadership and revenue-management teams to align pricing and sales strategies with market demand. Monitor and report on: Occupancy ADR RevPAR Account Production Market Share Sales Activity Analyze market conditions and competitive information to identify growth opportunities. Support forecasting, budgeting, and revenue-planning activities. Community Engagement & Market Presence Represent the hotel at business, networking, tourism, and community events. Strengthen relationships with key market demand generators. Increase brand awareness and market visibility through proactive outreach. Position the hotel as a preferred extended-stay lodging solution within the Bowling Green market. Administrative & Reporting Responsibilities Maintain detailed account information and sales activity within CRM platforms. Prepare weekly sales activity reports and monthly production updates. Track sales goals, account performance, and forecasting data. Ensure timely follow-up and ongoing communication with prospective and existing clients. Requirements Required Minimum of 2+ years of hotel sales experience. At least 1 year in a leadership or senior sales role preferred. Proven ability to generate new business and meet or exceed revenue targets. Strong negotiation, relationship-building, and presentation skills. Excellent verbal and written communication abilities. Highly organized with strong follow-through and time-management skills. Preferred Extended-stay hospitality sales experience. Corporate, project-based, relocation, healthcare, or government-sales experience. Experience with local negotiated-rate agreements. Experience working with revenue management and forecasting processes. Core Skills Hospitality Sales Extended-Stay Sales Business Development Corporate Account Management Lead Generation & Prospecting Community Networking Revenue Growth Strategies Occupancy, ADR & RevPAR Understanding Contract Negotiation Sales Planning & Forecasting CRM Management Sales Reporting & Analytics Technology Experience Preferred Experience with hospitality sales and revenue systems is preferred, including: ChoiceADVANTAGE ChoiceMAX CI/TY Delphi Salesforce STR Reports Microsoft Excel Microsoft Word Microsoft PowerPoint CRM and Hotel Sales Reporting Platforms Additional Requirements Valid driver's license and ability to travel locally for business-development activities. Ability to occasionally attend evening networking functions or community events. Ability to work in a fast-paced and team-oriented hospitality environment. Strong professional presence and relationship-management skills. Ability to occasionally lift and/or move up to 25 pounds. Benefits Compensation $65,000 - $72,000 Base Salary Performance-Based Bonus Opportunity Career Growth Opportunities Within a Growing Hospital