Senior Offline Business Developer

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.   

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

 

We are Emma, the world’s largest D2C sleep brand, in 35+ countries with 25+ stores across Europe. You will own the commercial analysis and steering of our offline business in Belgium, the Netherlands, Germany, Austria and Switzerland, across Wholesale, Independent/Franchise and our own stores. You will also be responsible for the growth of our Original Line (PL1) and Beds’ category across our Offline channels. 

•    Act as sparring partner to Store Managers, Account Managers and Key Account Managers, using data and shopfloor insights to improve the profitability of their stores and accounts.
•    Use our own stores as a test lab to improve AOV, conversion and pricing, and scale what works to Independent and Wholesale.
•    Own profitable growth for PL1 and Beds with Category Management: decide where to launch and where to phase out, how to bundle, and where new revenue can come from.
•    Lead offline pricing: unit economics (sell-out and sell-in pricing, margins), price increases, and alignment between offline channels.
•    Own the BENEDACH bottom-up forecast with Demand Planning, bringing together calendar, promo, launch, price increase and lead time inputs.
•    Prepare the O&O promotional calendar and discounts together with Store Management, Account Managers and Key Account Managers.

•    5+ years in a commercial, business development, category or retail performance role, ideally multi-market or omnichannel.
•    Strong analytical skills: forecasting, pricing, unit economics and P&L.
•    Ability to influence, working with sales, category, planning and store teams.
•    Structured, pragmatic and comfortable owning topics end to end in ambiguity.
•    Fluent English; German and/or Dutch are a plus.

The opportunity to create real impact, take ownership and accountability, and drive meaningful change.

Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.

A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.

A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.

Private Health Insurance and 24 vacation days per year, with 1 extra day per year worked (until a limit of 29 days per year).

A flexible hybrid setup with up to 22 remote days per quarter.

A modern, pet-friendly office in Parque das Nações, Lisbon.

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.  

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. 

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.