Area Sales Manager

• Competitive base salary plus bonus opportunity
• First year earnings support through a structured bonus ramp
• Company provided vehicle for business use
• Hands on onboarding and field training
• Established territory with current accounts and growth upside
• A team-oriented culture with strong leadership support and unusually high employee retention

• Manage an established territory of convenience, liquor, smoke, and independent retail accounts while identifying new opportunities for distribution growth.
• Build productive relationships with store owners, clerks, wholesale partners, and distributor teams to strengthen account performance across the market.
• Execute in store merchandising, pricing checks, promotional placement, and point of sale support to improve visibility and sell through.
• Support existing business, expand SKU penetration, and open qualified new accounts within an active field based sales territory.
• Educate retail partners on product assortment, placement strategy, and promotional programs so they can confidently recommend the portfolio to adult shoppers.
• Use route data, account insights, and field activity tracking tools to prioritize visits, maintain records, and manage territory performance.
• Monitor market conditions, competitive activity, account trends, and local opportunities, then share actionable feedback with leadership.
• Maintain vehicle inventory, sales materials, and territory resources needed to support day to day field execution.
• Handle administrative responsibilities including expense reporting, basic payment handling, territory updates, and KPI tracking.

• 2 plus years of outside sales, route sales, territory sales, or field account management experience
• Prior exposure to convenience retail, beverage, tobacco, foodservice, CPG, or comparable high-velocity consumer markets is a plus
• Ability to build trust quickly with retailers and represent a brand professionally in the field
• Strong merchandising instincts and comfort working directly in store environments
• Comfort balancing relationship management, account service, and new business development
• Organized, self-directed, and capable of managing a daily travel schedule across a local territory
• Experience using CRM, route planning, or mobile field reporting tools
• Valid driver license and ability to travel daily within the assigned market

Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at bit.ly/3NNY1wM