Account Executive Bi-Lingual

We are looking for a highly motivated sales professional to join our growing on-air and digital sales team specifically focusing on our local Hispanic communities and companies. The individual who is hired will sell and manage our multi-media marketing solutions including radio, digital and Podcast sales to local small and medium-sized businesses. The measurement of success comes reaching monthly, quarterly, and annual sales goals while developing new business opportunities designed to meet and exceed client expectations.

• Prospect for local, regional and national business. Reach decision makers, set meetings, analyze client needs, and create and deliver compelling and strategic advertising presentations that address client objectives.• Research and stay current on all local digital marketing trends and opportunities.• Create and present strategic marketing proposals for key accounts and new business decision makers.• Accurately project revenues, meet and exceed monthly budgets for all product lines and exceed annual goals.

• Bi-lingual Spanish and cultural sensitivity to understand nuances in communication.
• Track record of exceeding sales goals in both on-air and on-line media
• Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.
• Application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
• Ability to understand categories of businesses to prospect 
• History of doing in-depth needs analysis designed to uncover a lient’s needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
• Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
• Proven track record of developing a business marketing strategy for local and regional clients.
• Maintain an appropriate professional appearance and demeanor.
• Ability to work with a diverse group of clients

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer. 

#advertising #sales #media #broadcast #radio #digital #marketing #bilingual

#HP1