Account Executive

Forge’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.forgelive.com.

• →Drive aggressive new business development across HME, DME and emerging technology sectors.
• →Identify and develop new category launches, industry verticals, and strategic growth opportunities that expand the portfolio footprint.
• →Maintain a disciplined outbound sales cadence through high-volume calling, email outreach, LinkedIn/social selling, and in-person meetings.
• →Achieve and exceed revenue goals across exhibit space, sponsorship, digital media, and integrated marketing solutions.
• →Build and maintain a healthy pipeline of prospects while strategically growing and retaining existing customer relationships.
• →Serve as a visible ambassador for the brand by attending industry events, association meetings, networking functions, and competitive shows.
• →Work with Show/Sales Directors to develop strategic partnerships with associations, distributor groups, media partners, and industry organizations to support long-term portfolio growth.
• →Build credibility and trusted relationships with manufacturers, distributors, suppliers, and key decision-makers throughout the HME/DME ecosystem.
• →Identify market trends, competitive activity, customer needs, and whitespace opportunities to support portfolio expansion and innovation.
• →Collaborate closely with Show/Sales Directors and leadership to support new sector launches, sales strategies, and long-term growth initiatives.
• →Maintain accurate forecasting, pipeline management, customer intelligence, and activity tracking within Salesforce and Gong.
• →Partner cross-functionally with marketing, operations, and leadership teams to maximize customer experience and revenue opportunities.
• →Assist customers through the full sales cycle including contracts, onboarding, payments, and show planning support.
• →Continuously invest in industry knowledge, sales training, and professional development to strengthen market expertise and selling effectiveness.

• 3+ years of B2B sales experience within trade shows, media, industrial manufacturing, distribution, or related sectors.
• Proven track record of driving new business and achieving aggressive revenue goals in a high-performance sales environment.
• Strong hunter mentality with demonstrated success prospecting, cold calling, and closing new accounts.
• Ability to balance new business development with long-term relationship management and retention growth.
• Comfortable operating in a highly visible industry-facing role with regular networking and customer engagement.
• Experience working with associations, industry groups, or strategic partnerships strongly preferred.
• Strong CRM discipline and forecasting expertise; Salesforce proficiency required.
• Experience leveraging modern sales tools including LinkedIn, Gong, a2z/personify, and Microsoft Office Suite.
• Knowledge of MEDDIC or consultative sales methodologies preferred.
• Knowledge of industrial manufacturing, fasteners, construction, tooling, machinery, distribution, or supply chain sectors is highly desirable.
• Exceptional communication, presentation, negotiation, and relationship-building skills.
• Highly organized, self-motivated, and able to thrive in a fast-paced, deadline-driven environment.
• Willingness to travel approximately 20–25% for industry events, customer meetings, trade shows, and association engagement.