The Account Manager will serve as the primary point of contact for a diverse portfolio of approximately 25 clients, ranging from early-stage startups to established enterprise brands. This role combines strategic client relationship management, digital marketing expertise, and project coordination to deliver measurable business results. You will work closely with SEO strategists, content specialists, and performance marketing teams to develop and execute tailored marketing strategies. By translating performance data into actionable insights, you will help clients understand their results, optimize their campaigns, and achieve their growth objectives. You will also play a key role in client retention, contract renewals, and identifying opportunities to expand existing partnerships. This fully remote opportunity is ideal for a proactive, client-focused professional who thrives in a fast-paced agency environment and enjoys building trusted relationships while driving continuous improvement. You will also contribute to innovative approaches involving AI-powered content, generative search optimization, and evolving digital marketing practices.
Manage client relationships and strategy: Serve as the primary contact for an assigned portfolio of approximately 25 clients, developing a deep understanding of their businesses, audiences, objectives, and marketing priorities.
Develop integrated marketing plans: Collaborate with SEO strategists and specialists to build and refine strategies across search engine optimization (SEO), generative engine optimization (GEO), content marketing, and paid media. Present recommendations clearly and confidently to clients.
Lead client meetings and strategic reviews: Conduct monthly check-ins and quarterly business reviews, presenting performance results, return on investment (ROI), strategic recommendations, and next steps to stakeholders ranging from marketing coordinators to C-suite executives.
Drive client retention and renewals: Proactively manage renewal discussions well ahead of contract expiration, summarize results, and propose strategic plans that demonstrate value and support long-term partnerships.
Manage client risks and expectations: Identify potential relationship issues early, navigate sensitive conversations diplomatically, and escalate legal, compliance, or client retention concerns to leadership when appropriate.
Identify account growth opportunities: Recognize opportunities to expand services as client needs evolve, collaborating with sales and leadership teams on upselling initiatives, scope adjustments, and statements of work (SOWs).
Coordinate onboarding and delivery: Lead client onboarding from kickoff through the first reporting cycle, coordinating deliverables across SEO, content, web development, and paid marketing teams.
Oversee project execution: Manage timelines, deliverables, budgets, and competing priorities across multiple accounts to ensure work is completed on time and within the agreed scope.
Maintain project management systems: Coordinate projects within internal platforms and Asana, maintaining task automations, deadline notifications, intake forms, and other workflows in partnership with the pod lead.
Maintain accurate client records: Keep account information, client status, and statements of work up to date in HubSpot or related customer relationship management systems.
Deliver performance reporting: Coordinate reporting for different audiences, from concise monthly updates to executive-level and board presentations, ensuring reports reflect client priorities and business objectives.
Translate data into actionable insights: Interpret marketing performance metrics, communicate their business implications, and lead client training sessions that improve understanding of campaign results.
Enable client self-sufficiency: Develop practical resources, documentation, and materials that help clients understand processes, use available tools, and make informed marketing decisions.
Integrate AI-driven marketing practices: Incorporate emerging AI capabilities into client strategies, including GEO, AI search optimization, AI-assisted content production, and reporting workflows.