Director of Sales & Marketing (Los Angeles, CA - Sunset Blvd.)

Join the Luxe Team as Director of Sales & Marketing
The Luxe Sunset Boulevard Hotel is a AAA Four Diamond hotel, proudly standing as the only property of its kind in our competitive set and in the prestigious areas of Brentwood and Bel-Air. Our stunning 160-room boutique hotel offers guests distinguished service and timeless luxury, making us a sought-after destination in the heart of Los Angeles.

Department: Sales & Marketing
Accountable To: General Manager of Luxe Sunset Boulevard Hotel
Status: Exempt
Estimate Pay Range: $130,000 to $150,000 annually

Primary Objective:
Grow existing key accounts and generate new business to ensure that room revenues meet or exceed budget in order to maximize profits and improve the Luxe Sunset Boulevard Hotel performance in the marketplace. Additionally, the DOSM is responsible for all marketing initiatives for the Hotel.

Areas of Accountability:

• Implement small group booking process.
• Develop strategies to increase revenue share from competitors and meet the hotel revenue goals.
• Plan, organize, oversee and participate in trade shows and conferences to effectively promote the hotel.
• Coordinate all sales and catering solicitations to most efficiently generate revenue, maximize overall profits, cost savings and productivity.
• Implement sales incentive plan and goal setting processes, market segmentation reports, revenue management reports, pace reports and tentative group meetings for the hotel.
• Develop and maintain market awareness and achieve revenue opportunities. Initiate proactive strategies.
• Meet or exceed set goals both individually and as a team.
• Must be able to work with and understand financial information and data, and basic return on investment per account.
• Develop and establish marketing plan and financial budget.
• Work on marketing initiatives for Luxe Sunset Boulevard Hotel.
• Develop networking opportunities through active participation in community and professional associations and events. 
• Initiate and follow up on leads daily.
• Maintain and participate in an active sales solicitation program.
• Meet and greet on site contacts at the hotel property.
• Entertain clients.
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property.
• Monitor production of all top accounts and evaluate trends within the assigned market segments for the hotel property. Suggest strategic adjustments accordingly.
• React to negative trends in the marketplace by introducing blitzes or promotions.
• Handle inquiries in a timely manner.
• Administer and ensure timely completion of all sales activities.
• Planning and executing sales calls, including preplanning, setting appointments and executing sales calls with the Sales team.
• Contribute to preparation of the annual revenue budget for hotel property.
• Contribute to preparation of the annual Marketing Plan for the hotel property.
• Use the computerized forms and templates to manage each hotel’s business, including (but not limited to) generating reports, creating group contracts, making reservations and opening new accounts.
• Develop quarterly sales action plans and review with the General Manager.
• Prepare required reports in a timely manner.
• Prepare, attend and participate in morning revenue management meetings daily. Send best rate and strategy changes (including internet) to Director of Reservation and Revenue.
• Prepare, attend and participate in weekly sales meetings.
• Prepare, attend and participate in Sales and Service Meetings to update department managers on sales business, marketing updates and update sales department on sales related hotel issues.
• Attend additional meetings/training as required by management.
• Alert management of training needs or new approaches to improve performance results.
• Follows labor and safety standards.
• Interview, hire, train, develop, conduct performance evaluations, resolve problems and recommend discipline and/or termination for staff members.
• Perform other duties as requested by management.
• Keeps the General Manager fully informed of all problems or matters of significance.
• Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position.
• Maintains a favorable working relationship with all other company employees to foster and promote a cooperative and harmonious working environment.
• Adheres to company policies and procedures.
  • Attends work as scheduled.
  • Follows hotel’s dress and grooming standards.
  • Minimizes safety hazards by following all safety rules and procedures.
• At all times, projects a favorable image of Luxe Sunset Boulevard Hotel to the public.

 

Department: Sales & Marketing
This is a management position
This is a full time position