Senior Sales Manager

• →Build the hotel's target account list from scratch: local corporate (healthcare, technology, wine and beverage industry, county and public sector), group, SMERF, sports, wedding/social, and tour and travel.
• →Execute a pre-opening solicitation plan with weekly outside sales calls, site tours of the model room and event spaces, and pre-opening client events.
• →Partner with the GM and Radiate Corporate on the pre-opening sales and marketing plan, group rate strategy, and opening year budget and pace targets.
• →Set up sales systems and processes ahead of opening: Marriott CI/TY sales and catering system, lead-handling and response standards, group contract templates, banquet event order (BEO) process, and sales collateral and proposals.
• →Establish relationships with Visit Santa Rosa, Sonoma County Tourism, the Santa Rosa Metro Chamber, local wineries and wedding/event planners, and other relevant local organizations before opening.
• →Coordinate with Marriott Global Sales, Marriott Multi-Hotel Sales, and Area Sales on pre-opening account transitions, lead routing, and opening promotions.
• →Achieve monthly and quarterly revenue, room night, and catering production goals.
• →Develop and execute a strategic sales plan to maximize revenue and sell all facets of the hotel: guest rooms, meeting and event space, and food and beverage.
• →Analyze pace, production, STR and market trends to adjust strategy; partner with Revenue Management on pricing, displacement, and inventory decisions.
• →Work from a weekly solicitation plan and a systematic account coverage plan; meet or exceed minimum solicitation goals.
• →Conduct/attend daily business review, weekly sales strategy, and management meetings as required.
• →Generate new business through proactive prospecting, outside sales calls, site visits, client entertainment, and networking, prioritizing high-potential accounts.
• →Build and maintain relationships with key corporate, group, agency, and wedding/social planner accounts; conduct regular account reviews and identify opportunities for expansion.
• →Respond to and convert inbound leads within Marriott brand response standards.
• →Collaborate with Marriott Global Sales, Marriott Multi-Hotel Sales, Marriott Bonvoy Events, and brand channels to drive incremental demand.
• →Represent the hotel at industry events, trade shows, and networking functions, including evening and occasional weekend events.
• →Maintain an active relationship with Visit Santa Rosa and Sonoma County Tourism on behalf of the hotel and hold membership in local organizations relevant to the position.
• →Negotiate contracts, rates, and concessions within approved guidelines.
• →Maintain accurate account, activity, and pipeline data in Marriott CI/TY and other Marriott systems.
• →Prepare and submit weekly, monthly, and quarterly activity reports, account updates, and pipeline forecasts.
• →Ensure all contracts, deposits, and billing details are accurate, timely, and compliant with hotel and Marriott standards.
• →Own the group and catering booking from contract through execution: detail all groups and events accurately with complete BEOs and group resumes.
• →Communicate group and event needs clearly to Operations (Banquets, Culinary, Front Office, Accounting).

• Minimum 3 to 5 years of hotel sales experience with a proven record of meeting or exceeding revenue goals; group and catering sales experience required.
• Experience in the hospitality industry is a must; upscale, lifestyle, boutique, or soft-brand experience preferred.
• Keen analytic, organizational, and problem-solving skills that allow for strategic data interpretation versus simple reporting.
• Strong written and verbal communication skills, with the ability to conduct effective client meetings, site tours, and presentations.
• Self-directed and comfortable operating as the sole on-property sales leader with corporate support.
• Marriott sales experience strongly preferred. Prior experience selling a Marriott-branded hotel, with working knowledge of Marriott CI/TY, Marriott Global Sales and Multi-Hotel Sales, Bonvoy Events, and Marriott brand and lead-response standards, is a key requirement for this role. Candidates without Marriott experience must demonstrate comparable experience with a major brand sales organization and systems.
• Proficiency in Marriott CI/TY (or a comparable sales and catering system) and Microsoft Office.
• Valid driver's license and reliable transportation for regular local outside sales calls.
• Flexibility to work evenings and occasional weekends for client events, site visits, and networking.

• Local market knowledge of Santa Rosa and greater Napa/Sonoma County, including established relationships with local corporate accounts, wineries, and event planners.
• Hotel pre-opening or repositioning experience.
• Experience selling in a leisure and wine-country destination market, including weddings and social events.

Medical, Dental, Vision, 401k, Birthday, Vacation, Sick hours and Hotel Discounts

This company is an equal opportunity employer.

frnch1