Senior Account Executive

United States·Kob Nm-Nmalb - AlbuquerqueNormalsenior

SalesAccount Executive

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Requirements Summary

Sits, stands and walks on a regular basis Ability to communicate in English both verbally and in writing Dexterity to manipulate computer keys,

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SalesAccount Executive

Meet or exceed monthly, quarterly and annual revenue and new business targets
Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
Manage a book of key direct and agency accounts as a strategic marketing partner
Run needs-analysis meetings and build custom proposals grounded in client business goals
Negotiate rates, packages and terms while protecting inventory value and pricing integrity
Present post-campaign results and recommendations to drive renewals and upselling
Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
Track market trends, competitive media spending and political, seasonal and category opportunities
Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.

5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
Proven record of meeting or exceeding revenue goals and closing new direct business
Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
Bachelor's degree in marketing, communications, business or equivalent experience
Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
Familiarity with Wide Orbit.
Physical requirements:
- Sits, stands and walks on a regular basis
- Ability to communicate in English both verbally and in writing
- Dexterity to manipulate computer keys, cell phone and other office equipment
- Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing
- Prepare reports, business correspondence, and business proposals
- Quick and clear thinking required
- Ability to gather and organize large amounts of data and search for patterns and connections
Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.