Associate Director, Business Development & Marketing Operations (Remote)

Location: Remote - Canada (Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia or willing to relocate)

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For over 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale. From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change. Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website at www.WES.org.

The Associate Director, Business Development & Marketing Operations provides strategic leadership and operational oversight for the Business Development & Marketing organization. This role is responsible for driving operational excellence across sales and marketing functions by optimizing processes, enhancing organizational effectiveness, overseeing business systems, and leading strategic initiatives that support growth and organizational priorities.

This role serves as a key advisor to senior Sales and Marketing leadership, creating functional alignment across sales, marketing, product, IT, production, customer service, communications and other key cross-functional teams in support of WES organizational strategies and sales and marketing revenue generating objectives. This role leads sales operations and marketing operations, as well as shepherding sales and marketing programs and projects forward in an efficient and effective manner. This includes ensuring strong execution and follow-through for key initiatives; strengthening alignment and coordination; and helping to analyze the best use of WES sales and marketing resources and capacity through a financial lens. This includes project management and strategic planning to help the team(s) stay focused, and efficiently execute and adapt, and prepare for the future.  The AD will work collaboratively across internal teams and with external consultants and stakeholders, establishing deliverables, milestones, setting deadlines, adhering (or modifying, as needed) to deadlines; while advising and making clear and rational decisions. 

The Associate Director manages a team of three direct reports spanning Sales Operations, Marketing Operations, and Project Management functions.

Responsibilities include but are not limited to:

Strategic Leadership & Operations:

• In support of broader organizational strategies and in partnership with the Senior Director, the Associate Director will develop the vision, goals, and roadmap for the Revenue Operations function.
• Work collaboratively with the Senior Director and leadership team to develop sales and marketing operations strategies, processes, and best practices to optimize business performance, improve organizational effectiveness, and drive scalability.
• Execute the strategies, processes and best practices in collaboration with the sales and marketing team.
• Support the Senior Director, Business Development & Marketing with planning, goal development, resource prioritization, organizational communications, and operational effectiveness.
• Co-Lead change management initiatives with the sales and marketing leaders and drive adoption of new processes, systems, and ways of working.
• Develop systems and governance models that provide transparency into priorities, timelines, resource allocation, turnaround times, and service-level agreements.
• Identify opportunities to improve the sales and marketing efficiency through automation, standardization, and process optimization.

Team Leadership:

• Lead, coach, and develop a team of three direct reports across Sales and Marketing Operations, and Project Management functions.
• Foster a collaborative, high-performing team environment that promotes accountability, innovation, continuous improvement, and professional development.
• Establish clear goals, performance expectations, and development plans for team members.
• Co-develop with the Senior Director, Business Development & Marketing with executive presentations, strategic communications, and meeting facilitation.
• Build strong partnerships across departments to ensure alignment and successful execution of organizational priorities.

Salesforce & Business Systems:

• Build out and drive the annual sales planning and performance-management cycle including adoption and continuous improvement of Salesforce functionality to support sales effectiveness, pipeline management, forecasting, reporting, and decision making.
• Serve as the Business Development and Marketing business owner for Salesforce and associated marketing technologies, setting priorities, defining business requirements, and ensuring that platforms support effective workflows, reporting, forecasting, and decision-making.
• Develop and maintain a multi-year technology and automation roadmap for Business Development and Marketing, in partnership with Product and Technology.
• Monitor user adoption and system effectiveness, addressing gaps through process changes, training, communication, and platform improvements.
• Synthesize performance data, operational insights, risks, and recommendations into clear decision materials for senior leadership and organizational governance forums.

Marketing Operations:

• Oversee the management and governance of marketing automation platforms and related marketing technologies.
• Ensure effective integration between marketing automation platforms, Salesforce CRM, and other business systems.
• Manage the design and implementation of business division initiatives related to lead management, lead scoring, attribution, audience segmentation, and campaign measurement.
• Oversee vendor relationships, contract renewals, and platform optimization efforts.
• Drive alignment between sales and marketing processes to improve lead conversion, reporting accuracy, and customer engagement.

Process / Project Management:

• Lead the planning, prioritization, governance, and execution of strategic projects across Business Development and Marketing.
• Collaborate with cross-functional stakeholders to develop and implement operational processes and best practices that improve efficiency and organizational performance.
• Establish project management standards, reporting structures, and governance frameworks to ensure on-time delivery and successful outcomes.
• Drive continuous improvement initiatives that streamline workflows, eliminate inefficiencies, and enhance team productivity.
• Oversee operational processes and controls that support the effective execution of sales and marketing activities.
• Maintain visibility into project status, risks, dependencies, and resource needs across the department portfolio.

Data & Analytics:

• Monitor and analyze sales, marketing, and operational performance metrics to evaluate effectiveness and support business objectives.
• Manage the annual sales planning and performance management cycle, and enhance Sales Operations fundamentals: planning, pipeline development, governance, forecasting, channel performance.
• In partnership with the Senior Director, manage the annual budgeting process for the department.
• Manage development of dashboards, reports, and performance measures that provide actionable insights to leadership.
• Champion a data-driven culture that supports informed decision-making and continuous improvement.
• Ensure that sales and marketing data practices comply with applicable privacy, consent, retention, security, and records-management requirements, and the necessary governance practices are in place for customer, prospect, partner, and campaign data, and reporting practices are consistent with organizational policies and applicable regulatory requirements.

Required Skills and Experience

• Bachelor’s degree in business administration, Marketing, Operations Management, or a related field; Master's degree preferred.
• 8+ years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field, including experience leading complex cross-functional initiatives.
• 3+ years of experience leading and developing high-performing teams.
• Demonstrated experience managing cross-functional operational initiatives and strategic projects.
• Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness.
• Proven experience managing Salesforce CRM, reporting environments, and related business technologies.
• Experience with marketing automation platforms and system integrations.
• Strong project and portfolio management skills with the ability to manage multiple priorities simultaneously.
• Excellent analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Exceptional leadership, communication, presentation, and stakeholder management skills.
• Strong understanding of data governance, reporting, and performance measurement.
• Proven ability to influence decision-making across all levels of the organization.
• Detail-oriented with a focus on operational excellence, data integrity, and continuous improvement.
• Strategic thinker with the ability to align operational activities with business objectives and drive measurable results.
• Ability to thrive in a fast-paced and evolving environment.
• Continuous learning mindset with a commitment to innovation and best practices.
• Bring a “can-do” attitude and have a willingness to stretch up and down in their role as needs evolve. 
• Able to work collaboratively with people of different backgrounds, experiences, communication styles, and cultures. 
• Communicate efficiently and effectively with tact and diplomacy, with intention to drive action but also with compassion and understanding.  
• Build informal working relationships, quickly establish credibility in new areas of work, and mobilize people at all levels towards collaborative goals. 
• Strong commitment to WES's mission and values.
• This is a remote working role, and travel will be required for meetings throughout the year.

• Opportunity - We open doors so people can build better futures.
• Inclusion - We become stronger, more creative, and more resilient when we embrace diversity.
• Equity - We uphold fairness and justice in our work and actions.
• Enterprising - We are resourceful, inventive, and driven.

We welcome all applicants, irrespective of their experience perfectly fitting the job description, as we value diverse and innovative viewpoints. At our organization, individuals who thrive in a culture of continuous learning and inclusive teamwork excel. We are committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported and welcome members of all backgrounds and perspectives to apply.

At World Education Services, we're committed to fostering an inclusive workplace that reflects the rich tapestry of our communities, both in the US and Canada. This commitment is underscored by our unwavering dedication to providing equal opportunities to all qualified individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. This commitment extends to every aspect of employment, from recruitment and hiring to promotions, training, and benefits. We comply with all applicable federal, state, and local anti-discrimination laws. For us, diversity goes beyond compliance – it's about embracing unique perspectives and cultivating an environment where everyone feels valued and empowered to reach their full potential.

If you encounter challenges accessing or using our career site due to a disability, you may request reasonable accommodation by contacting us via email at hiring@wes.org. Our Talent Acquisition team is dedicated to supporting qualified candidates by providing solutions that can meet their needs.

Please be advised that this email address is intended to receive and respond to inquiries concerning the accessibility of the online application system, and requests for assistance and accommodation during any part of the recruitment process. Résumés or applications sent to this email address will not be reviewed.

For more information about WES, please visit our website at www.WES.org.

This position is an existing vacancy and is currently open for hire.