Sales Manager, 40 Broadway

At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, more than 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.

Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.

We are looking for a Sales Manager to maximise venue hire revenue in 40 Broadway.

• →As Formula 1 prepare to move into their new state of the art headquarters in London, the business has identified this as a crucial role in the commercial success of what will be one of the UK’s most unique and exciting event spaces.
• →Strategy: Working closely with the Sales & Client Services Lead to develop and implement the annual venue sales strategy in line with wider commercial goals of the business.
• →Pipeline Management: Manage inbound venue hire enquiries and successfully convert leads into confirmed bookings.
• →New Business Generation: Identify, target and convert new business opportunities.
• →Client Relationships & Site Visits: Act as the main point of contact for prospective clients, conduct venue site tours, and prepare tailored proposals.
• →Client Handover: Collaborate closely with internal Events and Hospitality teams to ensure a seamless transition from initial sale to live event delivery.
• →Pipeline & Reporting: Maintain accurate CRM data, track conversion rates, and report on sales performance against revenue targets.
• →Collaboration: Forge strong relationships across the Formula 1 landscape to enable effective promotion of 40 Broadway.
• →Strong negotiation, presentation, and relationship-building capabilities.
• →Strong capability with CRM systems and MS Office.
• →Flexibility to work evenings or weekends as dictated by the event calendar.
• →Promote and cross-sell Formula 1’s assets across the wider business.
• →Develop pricing, packages and identify new revenue streams to maximise yield and profitability.
• →Monitor market trends, competitor activity and customer demand to inform the sales strategy.

In this role it is essential that you are:

• Persuasive and engaging
• Resilient and solutions hungry
• Proactive, motivated, dedicated 
• A team player
• Innovative
• Able to demonstrates Standards of excellence
• An individual of the highest integrity

You may also have the following qualifications:

• Further education (degree, apprenticeship, certification) in Venue Management, Hospitality, Business or Marketing
• Training/Certification in Sales & Business Development 

Prior to the role it would be essential that you:

• Have experience selling venue, events, conference, meetings & experiences
• Can demonstrate a proven track record 4+ years in a comparable sales role(s)
• Possess strong knowledge of venue operations and event delivery

Some desirable experience that you may bring to the role:

• Experience in making a successful contribution at a newly launched venue
• Familiarity and interest in motorsport

Prior to the role it is essential that you demonstrate:

• Outstanding sales and persuasion skills
• That you are a strategic thinker, capable of creating a compelling sales strategy for a new venue
• That you are an articulate and confident presenter
• Strong time management skills and are adept at prioritising tasks
• That you thrive in high paced and targeted working environments