Outdoor Sales Executive (Beverage Distribution)

Our client is an established UAE-based food and beverage distributor serving the hospitality and retail sectors. Its portfolio spans plant-based milks, coffee, tea, matcha, syrups, sauces and beverage ingredients. The company supplies cafés, speciality coffee shops, restaurants, hotels and catering businesses across the UAE. It is known for product quality, reliable service and long-term customer partnerships, and is now expanding its field sales team.

We are seeking a proactive, results-driven Outdoor Sales Executive to develop new business and expand market presence across the UAE. You will visit prospective and existing customers, promote a diverse portfolio of food and beverage products, and build long-term commercial relationships across the hospitality and retail sectors.

This is a fully field-based role, with 6 to 8 customer visits per day expected.

• →Identify, approach, and acquire new customers across cafés, speciality coffee shops, restaurants, hotels, catering companies, retailers, and other B2B accounts.
• →Conduct 6 to 8 field visits per day to generate leads, present products, understand customer requirements, and develop new business.
• →Promote and sell products across plant-based milks, coffee, tea, matcha, syrups, sauces, beverage ingredients, and related accessories.
• →Deliver product demonstrations and sampling to prospective and existing customers.
• →Build and maintain strong relationships with existing customers to drive repeat business, increase order frequency, and grow account value.
• →Prepare quotations, negotiate commercial terms within approved guidelines, follow up on enquiries, and close sales.
• →Manage customer credit terms and credit limits in line with company policy.
• →Collect payments, including cheques (PDCs) and cash, with full accountability for cash handling.
• →Follow up on outstanding payments and support timely collections in coordination with the finance team.
• →Achieve assigned sales targets, revenue objectives, and new customer acquisition KPIs.
• →Monitor market trends, competitor activity, and customer preferences in the UAE food and beverage market.
• →Represent the company at trade events such as Gulfood and World of Coffee Dubai, where applicable.
• →Coordinate with internal teams on product availability, pricing, order processing, deliveries, and customer service.
• →Maintain accurate customer records, sales pipelines, visit reports, and forecasts in the company’s designated systems.

• 2 to 4 years of experience in outdoor sales, field sales, or B2B business development.
• Experience in food and beverage distribution, HoReCa, hospitality supplies, FMCG, or speciality coffee is strongly preferred.
• Valid UAE driving licence is required, along with your own car and willingness to travel daily for customer visits.
• Proven ability to acquire new customers, negotiate commercial terms, and achieve sales targets.
• Good understanding of the UAE market, with established exposure to relevant customer segments.
• Experience managing credit terms and collecting payments (cheques, PDCs, and cash).
• Strong communication, presentation, negotiation, and relationship-building skills.
• Ability to conduct product demos and sampling.
• Self-motivated, commercially driven, and comfortable working independently in the field.
• Proficiency in MS Office and basic CRM or sales reporting systems.
• Fluent English is essential. Arabic and other relevant languages are an advantage.
• Basic barista knowledge is an advantage for speciality coffee accounts.

• Achievement of monthly and quarterly sales targets.
• Number of new active customers acquired.
• Growth in repeat orders and existing account revenue.
• Quality of customer relationships and sales pipeline.
• Timely follow-up on quotations, orders, and collections.