Regional Trade & Partnership Manager - APAC & China

Just imagine building partnerships that bring more families into LEGO® Discovery Centers across Asia. Then make it real. 

As our Regional Trade & Partnership Manager, you'll grow visitation and revenue through a focused network of travel trade and commercial partners. You'll develop relationships across Asian markets, negotiate agreements that create mutual value and recognize the brand visibility great partnerships can bring alongside ticket sales. 

Relocation is not offered for this position. 

• Worked with partnerships in travel, tourism, leisure, attractions or another commercially focused environment. 
• Used ticketing or booking systems and their integrations. 
• Reviewed and reshaped a partner portfolio to improve trade performance across regional markets. 

• Own and develop the Asian portfolio (China, Australia, Japan) across travel partners, tourism organizations, resellers, affiliates and other commercial channels. 
• Identify, pitch and negotiate partnerships that grow ticket sales, visitation and awareness. 
• Review partner performance, strengthen valuable relationships and recommend where to simplify or reshape the portfolio. 
• Work with revenue management and operational colleagues to align pricing, agreements and partner activation. 
• Partner with marketing teams, regional leaders and attraction Heads of LDCs to develop locally relevant opportunities. 
• Track commercial performance and partnership opportunities, turning what you learn into clear recommendations. 

If you've developed partnerships in travel, tourism, leisure, attractions or another commercially focused environment, you'll feel at home here. What matters most is your ability to spot an opportunity, build a compelling partnership and turn it into results. 

You'll join LDC Sales & Marketing as we build dedicated trade and partnership expertise within the LEGO Group. We're collaborative and action-oriented, working closely across regions, attractions, marketing and revenue management. You'll have room to shape how we work with partners, communicating clearly across different priorities while taking ownership of your decisions. 

In your first year, you'll build trusted relationships with key partners and develop a clear view of the regional trade portfolio. You'll strengthen existing partnerships and activate promising opportunities that contribute to visitation and revenue goals. As the portfolio develops, you'll help create a healthier partner network and stronger commercial discipline while working closely with regional colleagues, attraction leaders, marketing and revenue management. 

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: