Business Development Representative (FL; FL; FL)

Who Are We
Lotus Behavioral Health Is a Center of Excellence for Adolescents with Family-Focused Care. We are committed to creating a nurturing and therapeutic environment to foster a healthy lifestyle in our clients. At Lotus Behavioral Health, we believe in treating our patients and their families with the respect and high-quality care they deserve. In our teen substance use treatment, active family participation is essential for recovery.

About us:  Click Here 

Position Summary:
Lotus Behavioral Health, a nonprofit adolescent residential treatment center located just outside Orlando, is seeking a dynamic and results-driven Business Development Representative to expand awareness of our program, generate qualified referrals, and drive admissions. This individual will be responsible for cultivating relationships with referral sources across the West Coast of Florida—including therapists, hospitals, school professionals, EAPs, and insurance brokers—with a focus on adolescents struggling with substance use and co-occurring mental health challenges.
This position plays a critical role in ensuring access to treatment for youth by driving outreach efforts, documenting activity in our CRM, and supporting the admissions team through qualified lead generation. Primary Responsibilities:
Referral Development & Admissions Conversion (50%)

• Proactively generate qualified referrals of adolescents (ages 13–17) with primary substance use diagnoses and commercial insurance (e.g., United, Cigna, Aetna, Oscar, Tricare).
• Achieve monthly performance targets of:
  • 15-20 qualified referrals a month.
  • 5+ admissions monthly directly attributed to outreach efforts
• Track referral outcomes and collaborate closely with admissions staff to ensure seamless intake.
• Maintain a strong understanding of program offerings, insurance contracts, and admission criteria.

Relationship Management (30%)

• Build and maintain strategic relationships with a wide network of providers, hospitals, schools, and other entities.
• Conduct regular outreach including in-person meetings, virtual presentations, lunch-and-learns, and follow-up calls.
• Maintain a regular cadence of 20+ meaningful contacts per month with current and prospective referral sources.
• Serve as the primary point of contact for assigned accounts and referral partners.

CRM Documentation & Reporting (20%)

• Accurately log outreach activity, referral details, and partner communications in the CRM system within 48 hours.
• Maintain up-to-date records for tracking relationship history, referral source trends, and conversion metrics.
• Participate in weekly admissions and marketing huddles to report progress and align on strategy.
• Support strategic planning through trend identification and data-informed recommendations.

Qualifications:

• Bachelor's degree in marketing, Business, Behavioral Health, or related field (or equivalent experience)
• Minimum of 2 years of experience in business development, outreach, or admissions—preferably in behavioral health or healthcare
• Strong understanding of substance use disorders, adolescent treatment models, and insurance-based care
• Exceptional communication, presentation, and interpersonal skills
• Proficiency in CRM systems (e.g. Dazos, Salesforce, Kipu, HubSpot) and Microsoft Office Suite
• Ability to travel throughout Western Florida up to 50% of the time

Preferred Traits:

• Goal-oriented and self-motivated with a clear drive for results
• Organized, detail-oriented, and accountable in documentation and follow-through
• Skilled at building trust quickly and managing long-term partnerships
• Passionate about improving outcomes for youth and families impacted by addiction

Compensation & Benefits:

• Salary: 60k - 65k 
• Performance-based bonus opportunities
• Medical, dental, and vision insurance
• 401(k) with employer match
• Paid time off and holidays

COMPETENCIES

• People – Passionately believes in people and embraces diversity
• Integrity – Does the right thing even when no one is looking
• Learning –Challenges old paradigms with critical thinking, curiosity and creativity
• Accountability – Sets an intentional culture of personal responsibility; believes everyone carries the load
• Relationships – serves colleagues and consumers with love, empathy and compassion.

Physical Requirements (ADA)

• Sitting: Ability to sit for extended periods while performing administrative duties, attending meetings, and completing computer-based work.

• Standing: Ability to stand for extended periods during presentations, networking events, and outreach activities.

• Walking: Ability to walk throughout facilities and attend meetings at various locations.

• Travel: Ability to travel throughout assigned territories, including driving to meetings and referral partner locations.

• Computer Use: Ability to perform computer-based tasks, including CRM documentation, email communication, and reporting.

All individuals applying and/or working at Lotus Behavioral Health are subject to State and Federal Background Screening requirements.  For additional information, see: https://crw.flclearinghouse.com/
 

This is a full time position