Director of Sales & Marketing

The Director of Sales & Marketing is responsible for leading the hotel's sales, marketing, revenue generation, and business development strategies. This role drives topline revenue growth by maximizing occupancy, Average Daily Rate (ADR), market share, and overall profitability while ensuring alignment with Hyatt's brand standards and commercial objectives.

The Director of Sales & Marketing will oversee all sales segments including Corporate, MICE, Leisure, Travel Trade, Group, and Digital Sales, while developing innovative marketing initiatives to strengthen brand awareness and market positioning.

Key Responsibilities

Sales Leadership

• Develop and execute comprehensive sales strategies to achieve annual revenue targets.
• Lead and manage the Sales Team to maximize performance and productivity.
• Identify new business opportunities across Corporate, Government, MICE, Consortia, Leisure, and Wholesale segments.
• Maintain strong relationships with key clients, travel agencies, tour operators, event planners, and corporate accounts.
• Conduct regular sales calls, client presentations, and site inspections.
• Participate in trade shows, networking events, and industry conferences.

Marketing & Brand Management

• Develop and implement integrated marketing plans aligned with Hyatt brand standards.
• Manage digital marketing campaigns, social media presence, email marketing, and online reputation.
• Collaborate with Hyatt regional marketing teams on promotional initiatives.
• Monitor competitor activities and market trends to identify opportunities and threats.
• Ensure consistency in brand messaging and communication across all channels.

Revenue Management & Commercial Strategy

• Work closely with the Revenue Management team to optimize pricing strategies and distribution channels.
• Analyze market intelligence, demand forecasts, and booking trends.
• Monitor key performance indicators including:
  • Occupancy
  • ADR (Average Daily Rate)
  • RevPAR (Revenue per Available Room)
  • Market Penetration Index (MPI)
  • Revenue Generation Index (RGI)
• Develop action plans to increase market share and profitability.

Leadership & Team Development

• Recruit, coach, and develop high-performing sales and marketing professionals.
• Establish clear objectives and performance standards.
• Foster a culture of accountability, teamwork, and continuous improvement.
• Conduct regular performance reviews and succession planning initiatives.

Budgeting & Reporting

• Prepare annual sales and marketing budgets.
• Monitor expenses and ensure optimal return on investment.
• Produce weekly, monthly, and quarterly commercial performance reports.
• Present results and strategic recommendations to the Executive Committee.

Education

• Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Master's Degree or MBA preferred.

Experience

• Minimum 8-10 years of progressive experience in hotel sales and marketing.
• At least 5 years in a senior leadership role within an international hotel brands
• Proven experience managing large-scale luxury or upscale hotel operations

Skills & Competencies

• Strong leadership and people management skills.
• Excellent negotiation and business development capabilities.
• Advanced knowledge of hotel revenue management principles.
• Strong analytical and financial acumen.
• Exceptional communication and presentation skills.
• Proficiency in CRM systems, Delphi, Opera PMS, Cvent, and Microsoft Office Suite.
• Fluency in English; additional languages are an asset.