Channel Manager

Grow Defendify’s partner-sourced revenue. Expand existing channel relationships and recruit new MSPs, MSSPs, distributors, and strategic partners who bring Defendify to more organizations.

Defendify is looking for an experienced Channel Manager to grow our business by developing strong channel and strategic partner relationships, expanding existing partnerships, and building new opportunities through our partner ecosystem.

This is a relationship-driven, revenue-focused role for someone who understands the cybersecurity industry and has experience working with Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), distributors, and strategic business partners. You’ll manage and grow existing partners through upselling, cross-selling, expansion, and increased engagement while identifying, recruiting, and developing new channel and strategic partnerships that bring Defendify to more organizations.

We are looking for someone who takes ownership of results, embraces feedback, and knows how to balance relationship building with consistent execution.

Reporting directly to the VP of Sales, you will have visibility into our broader go-to-market strategy and a direct voice in how we recruit, activate, and grow our partner ecosystem.

• Partner with the VP of Sales to set channel priorities and build a scalable partner growth engine across MSPs, MSSPs, distributors, and strategic partners
• Own relationships with existing channel and strategic partners as their primary point of contact, driving upsell, cross-sell, and expansion opportunities
• Identify, recruit, and develop new MSPs, MSSPs, resellers, referral partners, and distributors to expand Defendify’s reach
• Build strategic alliances with distributors, complementary technology providers, and industry organizations that create joint opportunities and measurable revenue
• Onboard, educate, and activate new partners so they can confidently position and sell Defendify
• Develop and execute joint growth plans that increase partner revenue, engagement, and productivity
• Stay in regular contact with partners to uncover customer needs, generate referrals, and surface new opportunities
• Track partner activity, pipeline, and revenue in our CRM, and collaborate with SDRs on prospecting and outreach when it helps
• Gather partner feedback and market insights to continuously improve our partnership strategy and partner experience
• Represent Defendify at partner meetings, industry events, and conferences, including occasional travel

• You consistently grow revenue from existing partners by proactively finding upsell and expansion opportunities rather than waiting for partners to bring them to you
• You recruit new, high-potential MSP, MSSP, distribution, and strategic partners who align with Defendify’s growth strategy, and turn them into active, productive relationships
• You establish strategic partnerships that produce qualified opportunities, shared go-to-market activity, and measurable business results
• Your partners understand Defendify’s value and confidently introduce new opportunities
• You hit or exceed goals for partner recruitment, activation, expansion revenue, and overall partner-sourced growth
• You build trusted, long-term relationships, keep accurate CRM records, and consistently follow through on commitments
• You bring energy, accountability, and a growth mindset to the team every day

• Have professional experience working with MSPs and/or MSSPs and understand how they operate, serve customers, and evaluate technology partnerships
• Bring cybersecurity industry experience and an understanding of the solutions, market challenges, and customer needs
• Have a proven track record in channel sales, strategic partnerships, alliances, partner management, or business development; experience working with distributors is a plus
• Can identify and structure mutually beneficial partnerships and turn them into actionable joint plans
• Have experience driving upsell, cross-sell, and expansion within existing relationships, and are comfortable prospecting and asking for business
• Know how to balance growing existing relationships with developing new ones
• Are motivated by revenue goals and take ownership of your partner relationships, pipeline, and outcomes
• Communicate clearly and confidently, stay organized, and consistently follow through
• Are resourceful and self-directed, enjoy working in a growing company, and like leveraging tools such as CRM, LinkedIn, automation, and AI
• Care about generating real revenue growth, not simply maintaining relationships or adding names to a partner list

• A role focused solely on maintaining existing partner relationships
• A position where signing new partners matters more than activating them and generating results
• A passive account management role where upsell and expansion opportunities are expected to happen on their own
• An environment where activity matters more than impact

Where you’re located matters less than what you bring, and this role can be done from wherever you call home. If that happens to be near Portland, Maine, you’ll have a great home base: our headquarters are on the top floor of a building on Commercial Street in the heart of Portland’s Old Port, overlooking Casco Bay. Wherever you are, expect periodic trips to Portland for strategy meetings with the team, plus occasional travel for partner meetings, industry events, and conferences.