Mass Market Business Development Manager - Modern Trade

We are recruiting a Mass Market Business Development Manager - Modern Trade for one of our clients, a leading pharmaceutical company based in Dubai. About Our Client Our client is a well-established pharmaceutical company in Dubai, recognized for its commitment to innovation, quality, and patient-centric healthcare solutions. With a strong regional presence and a growing portfolio of pharmaceutical products, the company plays a key role in supporting healthcare systems across the Middle East. They foster a data-driven culture and offer a collaborative environment where insights directly influence strategic and commercial decisions. Key Responsibilities Own key mass market accounts, translate ambition into commercial execution, and raise the standard of how products are positioned and executed in-store Lead business planning, trade investment, and category leadership to drive growth that is both commercially strong and brand-enhancing, with accountability for account P&L, close collaboration with internal stakeholders across finance, supply, marketing, and other functions, and customer/channel demand forecasting that feeds into the IBP process Develop strategic customer relationships across priority UAE mass market accounts Manage listings, launches, pricing, promotions, and trade terms with strong commercial discipline Resolve supply and service challenges quickly to ensure execution excellence Develop promotional plans around key shopper and customer moments Manage investment planning and retailer submissions with accuracy and efficiency Drive best-in-class shelf execution, planogram compliance, and secondary placement standards Leverage field insights and execution data to identify gaps and implement corrective actions quickly Monitor sales, distribution, execution, and trade investment with a strong performance focus Maintain scorecards, forecasts, and issue resolution processes with strong cross-functional discipline Build demand forecasts by customer and channel for assigned accounts, contributing to the IBP process Support the development of the UAE mass market growth agenda by customer, category, and brand Recommend portfolio, pack, and pricing strategies to strengthen channel competitiveness Requirements Bachelor’s/Master’s degree in Management or a related field 6–8 years of commercial experience, with strong expertise in UAE modern trade account management Proven track record managing leading hypermarket and supermarket customers in the UAE FMCG experience is essential; experience in consumer health, OTC, or VMS is an advantage Strong understanding of joint business planning, trade investment, and promotional effectiveness Ability to use customer and market data to drive actions and influence business decisions Strong stakeholder management, negotiation, and execution skills Fluent in English; Arabic is an advantage Based in the UAE with regular field travel; a valid UAE driving license is required Benefits Employee Benefits as per the UAE Labor Law Competitive Salary