Marketing and Sales Assistant (Part-Time) (0010-1488)

Keep the website polished, functional and discoverable.

• Update website content, imagery, offers and studio information.
• Build new landing pages and optimise existing pages for clarity and conversion.
• Run keyword research and apply on-page SEO, using Grok Bot to draft titles, Meta descriptions, headers and page copy.
• Optimise images for speed, accessibility and search visibility.
• Upload blogs and articles with clean formatting and strong UX.
• Monitor site performance (speed, bounce rate, traffic quality, local rankings) and report monthly to the BMM.

Run the nurture communications that turn leads into loyal customers.

• Build and schedule EDMs across lead funnels:
• Intro Offer leads who have not purchased
• "Learn More" leads yet to convert
• General leads needing ongoing education and inspiration
• Build pre-launch and pre-sale email and SMS sequences for new studios.
• Use Grok Bot to draft and test subject lines, copy variations and sequences.
• Monitor deliverability, opens, click-throughs and conversions, and refine future sends.

Help the brand show up online with purpose and personality.

• Support HQ content: briefing, caption writing (Grok-assisted) and scheduling.
• Plan content calendars that follow the 60/20/20 content ratio.
• Support individual studios with remote content planning, posting and analytics as needed.
• Help train new studio social media coordinators via video call and written guides.

Support new studios through pre-sales from behind the screen.

• Engage warm leads via SMS and email as directed by the BMM.
• Prepare digital pre-opening assets and online campaigns.
• Prepare local area marketing toolkits (templates, flyers, scripts, social assets) for the BMM and franchisees to use on the ground.
• Track pre-sales lead engagement, bookings and conversions, and report weekly during pre-sale periods.

• Create digital and print-ready assets (flyers, event signage, digital graphics) from approved templates.
• Prepare marketing toolkits and brand collateral for HQ and studios.
• Organise and file content, testimonials and campaign imagery supplied by studios.

Work closely with the BMM to bring sales ideas to life.

• Use Grok Bot to ideate sales campaigns, seasonal promotions and acquisition offers for BMM review.
• Draft sales scripts, SMS campaigns, email flows and promotional assets.
• Prepare campaign performance reports (including Mindbody data on leads, trials and conversions) and flag optimisation opportunities.
• Keep sales messaging consistent and aligned across all studios.
  

• Maintain a shared library of approved Grok Bot prompts, brand tone examples and templates.
• Fact-check all AI output (prices, timetables, offers, studio details) before submitting for approval.
• Suggest new ways AI can save time across HQ marketing.

• 2+ years of relevant experience in Marketing and Sales, or any similar.
• Strong written English and copywriting, with the judgement to edit AI drafts into on brand copy.
• Hands-on experience using AI tools (Grok, ChatGPT, Claude or similar) for marketing work.
• Working knowledge of SEO, CMS platforms and website optimisation (WordPress).
• Experience with email marketing and SMS platforms.
• Social media fluency and confidence with light design, B2B ad creatives, and video edits (Canva, Photoshop, and CapCut).
• Comfortable with data: reading reports, spotting trends, tracking campaign results.
• Experience with GoHighLevel or Zipleads, Mindbody or similar CRM is highly regarded.
• Highly organised, detail-focused and reliable working remotely across time zones.
• Self-starter who follows established systems and brand guidelines.
• Understanding of the boutique fitness or wellness market is a plus.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Be available for meetings and collaboration during core Melbourne business hours (AEST/AEDT)
• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”