Ecommerce & B2B Business Development Specialist

You will be engaged to support ecommerce growth and B2B trade development for an upmarket UK-based online retail business specialising in design-led furniture, children's products, interiors, and lifestyle brands. Availability: 8 hours per week. The primary objective of the role is to increase online and trade revenue through a combination of ecommerce optimisation, customer retention initiatives, data-driven decision-making, and proactive business development activities. Contract Term Initial engagement: Up to 8 hours per week Work arrangement: Remote Schedule: Flexible, aligned with commercial priorities and agreed business requirements Contract type: Independent Contractor Scope of Services 1. Ecommerce Performance Optimisation The contractor will: Analyse ecommerce performance data and customer behaviour. Identify opportunities to improve website conversion rates. Recommend and implement initiatives to increase: Sales revenue Average order value (AOV) Repeat customer purchases Monitor performance outcomes and communicate recommendations. 2. Shopify Storefront & Data Management The contractor will: Utilise Shopify to review sales, customer, and product performance data. Generate and interpret sales and performance reports. Review customer purchasing journeys and identify areas for improvement. Support product and merchandising optimisation initiatives. 3. Customer Retention & Revenue Growth The contractor will: Respond to and follow up on customer sales enquiries. Execute upselling and cross-selling opportunities. Support customer retention activities. Assist with targeted promotional and sales campaigns to existing customers. 4. Email Marketing & Customer Segmentation The contractor will: Manage customer segmentation initiatives using Klaviyo or comparable platforms. Implement automated customer communication workflows. Develop and execute targeted email campaigns. Monitor campaign performance and optimise where required. 5. Digital Analytics & Search Performance The contractor will: Analyse data from: Google Analytics 4 (GA4) Google Search Console Shopify reporting tools Identify opportunities for traffic growth, conversion improvement, and operational efficiency. Recommend suitable automation, AI tools, and technology enhancements where commercially beneficial. 6. B2B Prospecting & Lead Generation The contractor will: Research potential trade and commercial customers, including: Interior designers Architects Hospitality groups Hotels Serviced apartment operators Property developers Fit-out and procurement businesses Build targeted prospect lists and identify decision-makers. 7. Commercial Outreach & Relationship Development The contractor will: Conduct outbound prospecting activities through LinkedIn, email, and other approved channels. Develop relationships with commercial buyers and procurement stakeholders. Generate qualified opportunities for trade sales and partnership discussions. Maintain professional and consistent communication with prospects. 8. Proposal Development & Pipeline Management The contractor will: Prepare quotations and commercial proposals within approved pricing parameters. Manage and maintain a structured sales pipeline. Track opportunity values, stages, timelines, and follow-up actions. Drive opportunities towards conversion and revenue generation. Deliverables The contractor will provide: Weekly Deliverables Ecommerce performance review and recommendations. Sales pipeline update. Lead generation and outreach activity summary. Progress report on open opportunities and conversions. Monthly Deliverables Ecommerce performance summary. B2B prospecting and opportunity report. Email marketing performance report. Recommendations for revenue growth initiatives. Summary of completed activities and achieved outcomes. Requirements Required Skills & Experience The contractor should demonstrate: Proven ecommerce experience, preferably within a physical products business. Strong Shopify knowledge or experience with comparable ecommerce platforms. Experience using CRM, email marketing, and analytics tools. A history of generating sales growth or acquiring new business. Strong commercial acumen and revenue-focused decision-making. Experience with outbound sales and relationship building. Excellent written and verbal English communication skills. Ability to work independently with minimal supervision. Preferred Experience Preference will be given to candidates with: Experience in furniture, interiors, lifestyle, or premium consumer goods sectors. Exposure to hospitality, interior design, or commercial procurement environments. Hands-on experience with: Klaviyo GA4 Google Search Console LinkedIn Sales Prospecting Knowledge of ecommerce automation and AI-enabled workflows. Experience establishing trade accounts and managing repeat B2B customers.